Compare and contrast the 7S and Mintzberg's configuration models of Essay

Compare and contrast the 7S and Mintzberg's configuration models of organisations - Essay Example Henry Mintzberg enhanced organizational design literature by suggesting different forms of organizations (Clegg, 3-7). McKinsey 7s model explains how an organisation goes about analyzing how well it is positioned to achieve its intended objective. This model has remained persistent over the years because it is applicable in wide range situations where an alignment perspective is useful (Strategic management journal 279). Regardless of how an organization decides to define its scope of operations, alignment issues apply, making the model significant. Organisations being complex, this model eases the difficulty in understanding them, and helps to understand them, consequently yielding maximum benefit and profitability (Clegg, 27). Description Mintzberg defines organizational structure as, the total number of ways in which an organization distributes its labor into distinctive parts and then attains harmonization amongst them. He argues that each configuration comprises of six constitue nts, which are (Clegg, 23-29): Operating core: The human labor directly linked to the manufacturing of goods and services Calculated apex: Aids the necessities of the people in the organisation Intermediate line: Managers who link the premeditated apex with the operating fundamental Techno-structure: The expert who scheme, plot, modify or train the operating fundamental Support staff: Professionals who deliver sustenance to the organisation external of the operating core’s undertakings Ideology: Philosophies and customs that make the organisation exceptional. Each one of the above part is in control to tug an organization in a specific way which is advantageous to them. As a result, Mintzberg presents organisation configuration framework with six valid organizational configurations. They are (Clegg 31-89): Entrepreneurial organization: This is a simple structure characterized by little or no techno-structure; few support staff, minimal division of labor and work differentiati on and little managerial hierarchy. There is no formal behavior, thus coordination is simple with direct supervision. This is the most starting point of many organizations (Davidson 46). Machine bureaucracy: Comprises of high specialized, routine operating tasks, very formal procedures, proliferation of rules, regulations, and formalized communication throughout the organization and reliance on functional basis for grouping tasks. There is centralized decision-making and an elaborate administrative structure with clear distinctions between line and staff. It houses the specialists who do the standardizing. Machine bureaucracy is mostly found in mature or old organizations, large enough to have repetitive and standardized tasks. Managers at this level are not problem solving, rather, they concentrate on enhancing work processes to generate more output efficiently (Hardling, et al 33). Professional organization: This bureaucracy depends on the synchronization on the adjustment of skil ls. It employs duly accomplished experts or professionals for the operational core, and gives them significant control over their exertion. They work autonomously of their coworkers, but, closely to the customers they attend (Semler, 47). Previously

Arthur Birling and inspector goole Essay Example for Free

Arthur Birling and inspector goole Essay Priestley shows this in the section after the inspector has left I remember what he said, how he looked, how he made me feel. Fire and blood and anguish. This shows the affect that he had on certain characters was very big. In his closing speech the Inspector left with a warning; And I tell that the time will soon come when, if men will not learn that lesson, then they will be taught it in fire and blood and anguish. This could be referring to the first world war, where men from all different backgrounds, and classes, would have to stand together, as equals, and fight for their country. This contradicts Mr Birlings prediction at the start of Act 1; Just because the Kaiser makes a few speeches The Germans dont want war. Nobody wants war, This shows the difference between the philosophies of the Inspector and Birling, it also demonstrates Priestleys idea that Mr Birlings capitalist views are wrong, and how the Inspector, who is right about war, is probably right about everything else. Priestley uses this to show the benefits a socialist society would bring to the world. Priestley is suggesting that Birlings every man for himself idea will end in tragedies like Eva. Whereas the Inspectors Philosophy of shared responsibility would avoid such terrible events. The experience of the Inspectors questions changes some characters, but has no effect on others. It starts off with all of the family sitting down feeling no guilt whatsoever, but after the Inspector comes Eric and Sheila realise the seriousness of what they have done, whilst the others, at this point believing it is a practical joke, feel no guilt. What Mr and Mrs Birling and Gerald didnt seem to understand is that even if it wasnt the same girl (and no one was sure if it was or not) that they still did these cruel actions, and millions of other people do similar things without knowing the consequences, many young men and women will come to a similar end. Another point to the structure of the play is that the inspector only reveals small parts of Evas story to certain characters, never letting more than one person see the photograph at once. This gives the twist at the end more mystery. The Inspector affected different characters differently, depending on how much they understand what was going on in the world at that point in time. Mr Birling was affected slightly at the start, but being a weak character, and because of his wifes superior class always follows her lead. Therefore after watching his wifes interrogation, and seeing the way she refused to give in to the Inspector, and not feel guilty about what she has done, he follows suit. He and Mrs Birling were the least affected characters, in the end, possibly because they didnt understand what life would have been like for Eva Smith without all the things they did to her. Gerald felt very guilty at first, because he had feelings for her, but then he went for a walk and didnt feel as guilty anymore. This is probably because Gerald has grown up used to money, and inherited his parents capitalist views. Eric and Sheila were most affected by the Inspector, especially his final words, this is shown when Sheila repeats them Fire and blood and aguish. Sheila and Eric understand most about what goes on in the world, this is demonstrated early on but what about war? and when Sheila knows about Erics drinking problem. They understand more that this sort of thing can happen to people, and these small actions can lead people to commit suicide, this is probably why the inspector affected them more. After watching the play, the audience can interpret the character of Inspector Goole in many different ways. You could think of him just as a normal man, who, having heard of the Birling familys selfish acts, wishes to help them change for the better. Or he could be a conscience to make them feel guilty about what theyve done, and stop distancing themselves from the working class. He could also be the ghost of Eva Smith in another form to make them pay for what theyve done. His surname also indicates this as it is a homonym of ghoul, another word for ghost. I conclude that Birling represents the views of capitalists and the inspector represents the views of socialists. Priestley makes Birling a weak, unintelligent, ignorant and Selfish character who rambles on a bit and desperate to fit in with the higher class that he follows his wifes lead. Sybil seems to guide her husband, Telling him what he should or shouldnt say, this is made evident when she disapproves with him saying: Good dinner too Sybil tell cook for me. Mrs Birling would disapprove because saying what good food it was, wasnt considered a polite thing because it is like fishing for compliments from Gerald. She doesnt like him saying tell cook for me because it implies they talk to their servants, which wouldnt have been done in those days. Birling also copies Geralds fathers (his social superior) choice of wine, to make Gerald think that he is marrying into a family with as much money as his. In contrast, Priestley makes the inspector appear as a person who speaks carefully, is intelligent, knows what is going on in the world, is very strong and comes across as a kinder, selfless person; Priestley uses this to make the audience think that a socialist society will provide a fairer, more just solution to the worlds problems.

Shakespeare :: essays research papers

William Shakespeare was born on April 23, 1564. He was baptized on April 24, 1564, in Stratford-upon-Avon, Warwickshire. He was the third of eight children born to John Shakespeare and Mary Arden. John was a well-known merchant and Mary was the daughter of a Roman Catholic member of the gentry. Shakespeare was educated at the local grammar school. According to history, Shakespeare was the eldest son, and he should have been the apprentice to his father's shop so that he could be taught everything his father knew and soon take over the business. But instead he was the apprentice to a butcher because of the trouble in his father's financial situation. Another story says that Shakespeare became a schoolmaster. Shakespeare was allowed a lot of free time when he was young. This was suggested by historians that his plays show more ideas of hunting and hawking than do those of other play writers. In 1582 he married Anne Hathaway, the daughter of a farmer. He was thought to have left Stratford after he was caught poaching in the deer park of Sir Thomas Lucy. He was a local justice of the peace. Shakespeare and Anne Hathaway had a daughter in 1583 and twins- a boy and a girl- in 1585. The boy however, eventually did not live. Shakespeare apparently arrived in London around 1588 and by 1592 had gained success as an actor and a playwright. Shortly after that, he secured the business of Henry Wriothesley, 3rd earl of Southampton. The publication of Shakespeare's two poems Venus and Adonis (1593) and The Rape of Lucrece (1594) and some of his Sonnets (published 1609), established a reputation for him as a talented and popular Renaissance poet. The Sonnets describe the devotion of a character to a young man whose beauty and charm he praises and to a mysterious and untrue woman with whom the poet is afraid. The following triangular situation, resulting from the attraction of the poet's friend to the woman, is treated with passionate intensity and psychological insight. However, Shakespeare's modern reputation is based mainly on the 38 plays that he wrote, modified, and collaborated on. When in his days, these plays frequently had little respect by his educated friends, who considered English plays of their own to be only tasteless entertainment. Shakespeare's professional life in London was marked by a number of financially beneficial arrangements that allowed him to share in the profits of his acting company, the Chamberlain's Men, later called the King's Men.

Chinese Mooncake Festival

On the 15th day of the Chinese Lunar Calendar, individuals of Chinese descent throughout the globe will be celebrating the traditional Mid-Autumn Festival, also known as the Mooncake Festival. It is the third major celebration on the Chinese lunisolar calendar which incorporates elements of both a lunar calendar and solar calendar, which is not uncommon among Asian cultures. This year, the Mid-Autumn Festival took place on the 29th of September.As it has always been in Malaysia, the festival was celebrated with merriment and involved the incorporation of lanterns, mooncakes, and the involvement of people from other cultural backgrounds as well. In conjunction with this year’s celebration, this article will explore the history, origins and customs associated with the Mid-Autumn Festival. The Mid-Autumn Festival is traditionally related to moon-worship although its exact origins are lost to legends. However, researchers have been able to identify three possible legends relating to the festival.The most prominent is the Chinese myth of â€Å"Chang'e and Hou Yi†. As with all myths, there is more than one version of it. But the fundamentals of the story remain relatively similar. The story goes that hundreds of centuries ago, there were ten suns in the sky. The heat emitting from these suns were too much for life on Earth to bear. But one day, a warrior called Hau Yi was able to destroy nine of the suns due to his formidable skill in archery. The people across the land were grateful and the Queen of Heaven rewarded Hau Yi with an elixir capable of granting an individual immortality.Unwilling to become immortal and have to leave his wife, Chang’e, Hau Yi asked her to keep the elixir safe. Now a hero across the nation, Hau Yi became a teacher to many men. Unfortunately, one of his students, Feng Meng, intended to steal the Elixir of Immortality. In an desperate attempt to prevent the elixir from falling into the wrong hands, Chang’e decided to drink the elixir. This resulted in her becoming an immortal and she floated to the moon and there she remained for the rest of eternity, thus becoming the Moon Goddess. From then on, people began to pray to Chang'e for fortune and safety.And during the Mid-Autumn Festival, they make offerings of food to her. Notwithstanding, from a historical perspective, this practice can be traced back 3000 years to the Shang Dynasty during which the moon was worshiped under the believe that the practice would bring about another harvest year. However, it was not until the Tang Dynasty (618-907 A. D. ) that the Mid-Autumn Festival was considered as an official celebration of China. People of all backgrounds, from noblemen to simple farmers, would honour the moon by having food, drink, music and dance.What is rather amazing is that this tradition has survived hundreds of years and is now celebrated across the globe. It is interesting to note that this has become a cultural festival rather than a religious festival. As such, instead of worshiping the moon in order to reap a harvest, most people use this festival to spend time with friends and family. As with all cultural festivals, there are several customs traditionally observed. The most prominent custom would arguably be the eating of mooncakes. According to a folk tale, mooncakes came about to pass secret messages during the Chinese rebellion of their Mongolians leaders.The leader of the rebellion was send to have sent the message â€Å"Kill the Mongols on the 15th day of the eighth month† on strips of paper by hiding them in lotus pancakes which eventually came to be known as mooncakes. Regardless, this particular food has come to characterize the Mid-Autumn Festival and any celebration without mooncakes would be considered incomplete. Although traditionally containing a lotus seed paste, mooncakes now come in a variety of fillings. The numerous flavours include red bean paste, chocolate, green tea, ice cream, custard cream, cream cheese, and for the more adventurous, durian paste.Mooncakes sometimes contain a salted egg yolk to symbolize the moon. Additionally, modern times have witnessed the emergence of more creative variations of the mooncake such as snow-skinned mooncakes and jelly mooncakes. Rarely homemade these days, mooncakes are usually mass manufactured by companies and are available in brilliantly packaged gift-boxes. This is due to the fact that mooncakes are extremely labour-intensive and time-consuming to produce. Another prominent custom of the Mid-Autumn Festival is the use of Chinese Lanterns.It has always been common to see people, primarily children, playing with beautiful festive lanterns that emit a warm glow of light. Originally constructed from bamboo sticks and rice paper, lanterns have evolved to consisting of wires and transparent plastic sheets that come in a multitude of colours. Also popular these days are lanterns that are no longer lit by candles but instea d by battery-operated LED lights. Times have truly changed. Nevertheless, it is gratifying to observe that modern societies still make it a point to maintain ancient cultural traditions.Historically speaking, lanterns first came about around 2000 years ago as a means to communicate among the Chinese military. The tiny candle within the lantern would produce hot air, very much akin to a modern hot-air balloon, which allowed the lantern to float across battlefields. In modern societies however, lanterns are used to symbolize hope and goodwill. Additionally, it is not uncommon for communities to celebrate the Mid-Autumn Festival with lantern competitions. One traditional custom of the Mid-Autumn Festival that is scarcely ever practiced among modern Chinese societies is the gazing of the moon.It used to be an important practice for Chinese people to gaze and marvel at the glorious beauty of the full moon as the Mid-Autumn Festival takes place at the time of year when the moon is at its brightest and roundest. During ancient times, people would hold ceremonies in memoriam of the moon and offer sacrifices to it. This was believed to bless people with prosperity and good fortune. Additionally, people who are unable to return to their families for the festival would gaze at the moon and hope that the moon would send their love and best regards to their family, thousands of miles away.Besides eating mooncakes, playing with lanterns, and moon-gazing, family reunions are extremely important during the Mid-Autumn Festival. Family members from across the globe try their best to return to their parents’ home in order to enjoy a good meal together. They engage in excited conversations and rejoice in the company of each other. It is a warm and joyous occasion that is intended to maintain family ties. Traditional dishes are served and wine is poured for all to share. It is fascinating to note that the dishes served are usually said to symbolize something in particular.F or instance, pumpkins are considered to ensure good health, river snails promote good eyesight, and glutinous rice dumpling with sweet rice wine represents a â€Å"sweet family reunion†. In Malaysia, the Chinese make it a point to set the mood for the festival weeks in advance. Commercials and advertisements promote the upcoming festivities. Boxes of mooncakes are given to friends and family in order to strengthen ties and lanterns are bought in large quantities. Some families even offer prayers to their ancestors. And on the day of the festival, friends and families visit each other, usually bringing along a gift basket of fruits.Communities composed of various races even come together to host celebrations. The occasion extends till nightfall and that is when lanterns are lit and sometimes, even fireworks brilliantly light up the skies. It never ceases to amaze me how an ancient festival is able to bring together families and communities with such ease. Despite the evolution the Mid-Autumn Festival has undergone over the past thousand years, the magic and allure of the celebration remains just as captivating. Here’s hoping that although the world will constantly modernize and reinvent itself, ancient traditions such as this are never forgotten.

Core Concepts in Cultural Competence

Core Concepts in Cultural Competence Key Concepts (printable) |Cultural Competence | | | | |Definition: |Cultural Competence is a set of values, behaviors, attitudes and practices within a system, organization, program or among | | |individuals that enables them to work effectively across cultures.Cultural competence refers to the ability to honor and respect | | |the beliefs, language, interpersonal styles and behaviors or children and families receiving medical care, as well as those of the | | |staff who are providing such care. Cultural competence is a dynamic, ongoing developmental process that requires a long term | | |commitment and is achieved over time. | | | |Examples: |Examine Cultural Competence in the following examples: | | |Example 1: Maria Hernandez arrives late for her appointment, and explains that she spent a few hours with her elderly aunt on the | | |way to her appointment.The nurse, Ella, greets Maria warmly and comments on Maria’s devotion to her family. Ella understands that | | |in the Hispanic community, caring for family often comes before an individual need such as an appointment. | | |Example 2: When Gina, the social worker, enters an examining room she is already alert to the fact that the family she is meeting | | |may have views about healthcare that are different than her own.She inquires about the family’s beliefs, drawing on her knowledge | | |of the culture, but primarily interested in what the family tells her about their unique views. | | |Example 3: Fred, the pharmacist, becomes frustrated with an Asian family who has been using herbal remedies. With great authority, | | |he tells them that they are â€Å"doing the wrong thing. † Fred is not behaving in a culturally competent manner. | | | |Application: |When meeting a patient or family for the first time, be aware that their beliefs and practices may differ from your own. Try to | | |learn as much as you can about the family's life and how they view t he world. | | | | | | |Culture | | | | |Definition: |Culture is defined as the sum of one's beliefs, rituals, customs and practices that guide thinking, decisions and actions in a | | |patterned way.They are learned throughout a lifetime and passed on through generations. | | | | |Examples: |Examine Culture in the following examples: | | |Example 1: Among some cultures in India, the occasion on which a child first eats solid foods is celebrated with great ceremony. | |Example 2: â€Å"Family† is defined differently in different cultures: in some cultures, â€Å"family† means primarily parents and children. | | |In other cultures, â€Å"family includes a large number of relatives, loosely related. | | |Example 3: Disabilities are viewed differently in different cultures. In some cultures, people with disabilities are hidden, in | | |others they are believed to be endowed with special gifts.In some cultures, people with disabilities are encouraged to become | | |indepen dent and live independently; in others, it is the family’s wish and responsibility to care for the disabled person. | | | | |Application: |Because of differences between cultures, patients’ behaviors and beliefs may be different from one’s own. | | | | | | |Explanatory Model | | | | |Definition: |The Explanatory Model is the belief system that people from a given culture have about what has caused their illness and what the | | |illness does to them.Patients’ beliefs about what will help cure them depend on their explanatory model. | | | | |Examples: |Examine the Explanatory Model in the following examples: | | |Example 1: A Romani patient may believe that bad luck, bad behavior or contamination has caused his illness. | | |Example 2: An Hispanic mother may believe that her child has Mal d’ojo, or has been cursed with the â€Å"evil eye. | | |Example 3: An Asian patient may believe she is having a difficult birth because of an imbalance between ho t and cold in her body. As| | |pregnancy is a â€Å"cold† condition she may request a drink of hot water, for balance. | | | | |Application: |In order to learn about your patients’ explanatory model, you may want to ask something like: â€Å"I know different people have very | | |different ways of understanding illness†¦Please help me understand how you see things. † | | | | | | | |Health Beliefs | | | | |Definition: |Patients’ beliefs about their health. Health eliefs include cultural beliefs about what causes illness, what will help illness and | | |who is best prepared to help the illness. The â€Å"Health Belief Model† as defined by Becker, postulates that patients weigh more | | |general beliefs such as whether or not they really believe they are ill and whether they believe the treatment offered by the | | |physician will offer relief, against potential disadvantages of the treatment. | | | |Examples: |Examine Health Beliefs in the follo wing examples: | | |Example 1: A mother’s health belief may involve the idea that a particular amulet will protect her daughter. | | |Example 2: Some Native American tribes health beliefs include the idea that taking a photograph of a person will rob the person of | | |his or her soul. | |Example 3: A mother may believe that her daughter doesn’t have asthma, but just coughs occasionally and that the inhaled steroids | | |are dangerous for her daughter. She may therefore decide that the potential risks of the medication outweigh the benefits. | | | | |Application: |A patient whose health belief is that his illness is a punishment for past sins may not believe that biomedical care will help him. | |He may believe that he will only get better when he atones for his sins. | | | | | | | |Social Factors | | | | |Definition: |Social Factors refer to environmental factors which affect how the family functions.These include (but are not limited to) | | |financial factors (such as socioeconomic status or type of – or lack of – insurance), logistical factors (such as transportation or | | |juggling many demands), housing, childcare and accessible health care. Social factors sometimes also include family relationships or| | |family dynamics which affect a child or family member. This often, in turn, influences emotional factors. | | | |Examples: |Some examples of Social Factors are: | | |Example 1: Some families do not buy medications that they need because they do not have insurance or cannot afford the co-pay. | | |Example 2: A child may come to clinic dirty, not because the mother doesn't care about cleanliness but because the water has been | | |off and the landlord refuses to return her phone calls. | |Example 3: A child's divorced parents may be angry at each other, causing tension in the family and interfering with the consistency| | |of his care as he moves between their homes. | | | | |Application: |It is always important to learn as m uch as you can about the social factors that affect a family. This will help you understand the | | |choices they make and the constraints they are under. | | | | | | |Acculturation | | | | |Definition: |The adoption of the behavior patterns of the dominant culture; the process of assimilating new ideas into an existing cognitive | | |structure. Acculturation is the process of acquiring a second culture.Assimilation is the process of replacing one's first culture | | |with a second culture. | | | | |Examples: |Some examples of Acculturation are: | | |Example 1: A first generation Italian who lives in an Italian enclave in he United States may continue to speak just Italian and to| | |follow the norms and mores of his Italian origins. This person will not have become highly acculturated to American culture. | | |Example 2: The granddaughter of a Chinese immigrant has gone to American schools and will now attend an American college. She spends| | |time primarily with her American frie nds, dresses as they do and shares their values and interests.She has become highly | | |acculturated into American culture. | | | | |Application: |The degree to which a patient holds the health beliefs of his country-of-origin will depend in part on how acculturated he has | | |become to American culture. |

buy custom Textron Aviation Company essay

buy custom Textron Aviation Company essay History of Textron Aviation under One Banner after Merging With Beechcraft and Cessna Textron is an American aircraft company that was strengthened economically after the economic merger of Beechcraft and Cessna incorporations. Immediately after these companies merged together, they began to fly under one banner Textron Aviation. Business that related to the Beechcraft and Cessna were halted on March, 2014 since the two companies had worked under one umbrella. These companies brought together a combined more than 200 years of experience in aviation. This fact was enough to market a combined customer base that exceeded total number of plane that exceeded 250,000 globally. The combined total revenue of Beech and Cessna added up to around $4.6 billion in the 2013. Fruition of the merging process meant that the new founded Textron Aviation possessed the capability of a robust competitor in the Aviation industry. Equity totaling to an approximate of $1.4 billion were bought by the new Textron Aviation from the Beech Holdings (Pope, Par.2). The Structural Formation of Textron Aviation The structure of the Textron can be defined as a conglomerate of various aviation companies. Some of these companies include the E-Z-GO, Bell Helicopters, Cessna Aircrafts, and Greenlee. Textron was established in the 1923 before it merged with the other companies to form the banner aviation company. Its headquarters are located at Rhodes Island in Textron Towers in United States of America. Its total revenue is estimated to be $14.2 billion. It can be said to be a multinational aviation company that has made an investment to over 29 countries with an approximate of over 37,000 employees. The company was ranked at position number 220 according to the Fortune magazine in the year 2010 (Shetty, par.1). Supply And Demand of Textron Aviation Upon merging of Beech incorporation and the Textron Company to join Textron there was consolidation of United States aviation industry. There was a strong calculation move of controlling supply and demand within the aviation industry not only in American but also globally. Demand of Textron is usually quite high in Europe due to its global appeal of hot and high. Moreover, it is famous for its high speed as well as for comfort ability to its passengers. It capability to operate in mountainous among others remote areas on a global basis and helped rise global appeal, consequently, increasing its demand. It is for a reason that it has established itself as the ideal answer for people who want to travel safely with their cargoes. Textron is able to provide its customers with the largest aviation service in general globally. It has supplied its customer with over 200,000 aircrafts. These include 155,000 airplanes that piston that s single spaced. Caravan supply ranges to a total of 2,200 while military jets are estimated to be 1,000. Business jets are cited to be ranging from 6,000-6,600 in number. This fact makes Textron aviation the most efficient aviation companies in terms of supplying private jets. Its service networks of aviation add up to more than 15 citation centers of services. In addition, it has more than 42 service platforms that are mobile. Its complacent authorities are distributed among 25 countries and above. The record was broken during the year 2013 when visits in the mobile services surpassed a record of 10,000. The strong supply chain of this company has helped to raise its global appeal hence raising its demand. Beechcraft aviation supply and demand cannot be somewhere comparable to that of Textron. The company has been struggling from bankruptcy and for this reason it had to merge with Textron to form the overall banner of aviation. In the 2012, the company thought of selling its property completely. However, the plan did not succeed, a move that prompted them to be ordered to cease from producing jets. This depicts the Beech aviation as one of those that had less global appeal iin terms of providing aviation services. Therefore, the indication is that after the two company merged to form the Textron aviation, there is an extremely high possibility of forming a single aviation body that has global appeal. The new body is capable of responding to the ever increasing demand of global services through supplying of quality services and aircrafts (Siebemmark, par. 16). Externalities Threats Facing Textron Aviation There are various externalities that have continued to affected operation of the Textron Aviation. For instance, its capitation was changed by recent great recession. The aviation reacted to this by cutting down its workforce by an extremely great percentage. This was especially felt in the midsize and light markets of business-jets. Another major externality blow was the Boeings decision to close its defense facility locally. The incidence affected the profit level of the aviation company. However, with the finalization of the merging, the company expected to registered tremendous improvement in the future. The management expected the merger company to act as a giant aviation company that withers any negative effect of the merger company (McCoy, par. 7). Textron Aviation Cost Structure According to Trimble Textron AirLand Scorpion launched unsolicited demonstrators. They were offered to the military at low-cost. Acquisition of a scorpion is priced at $20 million. Operating cost for operating these planes is targeted to go up to $3,000. Hence, his depicts a great reduction of the same cost by a total of $9,000 from the previous plane. Fairchild Republic operated at a total cost of $12,000 on an hourly basis. The decision of Textron to purchase Beechcraft came with thoughts of optimization and restructuring of costs (McMillin, par.8). The management team agreed that there was a need to carry out constructive strategies that could lead to lower its operating cost while in unison increasing its profit. Buy custom Textron Aviation Company essay

Free Essays on Religious Forefathers

As I relaxed upon the couch a few days ago and began to read the freshly printed pages of Catherin Millard’s The Rewriting of America’s History I began to feel as warm and cozy about our countries past and the role Christianity played in it as the freshly printed paper in my hands. It seems Millard set out to find this â€Å"lost chapter† in American history and reported back with all kinds of evidence that pointed towards the profound role Jesus Christ teachings played in the early stages of this country. Catherin starts off by telling an account of how on one of her more recent tours of Washington D.C she conducts, (showing tourist Christian landmarks and background in the capital) many in the group were in a kind of awe about what she was showing to them. It seemed like these new revelations had gone against everything these people had been previously taught or conceived to be the truth. Millard then states that because of this all too common thought-pattern among Americans citizens she is taking up writing this piece in hopes that readers will rediscover their deeply rooted Christian heritage in this country and throw out the falsehoods and stories they had been taught up to this point. I did find one point particularly interesting Catherine touched upon. She raised the question of why when talking about our early beginnings do when spend so little time (this class being the exception) discussing things pertaining to the founding period of our country. We read about every battle that took place during the Civil war and all the events that led up to and followed it. This, of course, was arguably the biggest event in our young countries history because of the many effects but what about how our country was started though? Yes, we read about the making of the Declaration of Independence and the Bill of Rights but do we know as much about the beginning of our nation as we do about Civil War times? Why is that? I guess ma... Free Essays on Religious Forefathers Free Essays on Religious Forefathers As I relaxed upon the couch a few days ago and began to read the freshly printed pages of Catherin Millard’s The Rewriting of America’s History I began to feel as warm and cozy about our countries past and the role Christianity played in it as the freshly printed paper in my hands. It seems Millard set out to find this â€Å"lost chapter† in American history and reported back with all kinds of evidence that pointed towards the profound role Jesus Christ teachings played in the early stages of this country. Catherin starts off by telling an account of how on one of her more recent tours of Washington D.C she conducts, (showing tourist Christian landmarks and background in the capital) many in the group were in a kind of awe about what she was showing to them. It seemed like these new revelations had gone against everything these people had been previously taught or conceived to be the truth. Millard then states that because of this all too common thought-pattern among Americans citizens she is taking up writing this piece in hopes that readers will rediscover their deeply rooted Christian heritage in this country and throw out the falsehoods and stories they had been taught up to this point. I did find one point particularly interesting Catherine touched upon. She raised the question of why when talking about our early beginnings do when spend so little time (this class being the exception) discussing things pertaining to the founding period of our country. We read about every battle that took place during the Civil war and all the events that led up to and followed it. This, of course, was arguably the biggest event in our young countries history because of the many effects but what about how our country was started though? Yes, we read about the making of the Declaration of Independence and the Bill of Rights but do we know as much about the beginning of our nation as we do about Civil War times? Why is that? I guess ma...

ACT Score Comparison for SUNY Campuses

ACT Score Comparison for SUNY Campuses If youre wondering if you have the ACT scores youll need to get into one of the four-year SUNY colleges and universities, heres a side-by-side comparison of scores for the middle 50% of enrolled students. If your scores fall within or above these ranges, youre on target for admission to one of these public universities in New York State. SUNY ACT Score Comparison (mid 50%) School Composite25% Composite75% English25% English75% Math25% Math75% Albany 22 27 - - - - Alfred State 19 25 18 24 19 26 Binghamton 28 32 - - - - Brockport 20 25 18 24 18 25 Buffalo 24 30 - - - - Buffalo State - - - - - - Cobleskill - - - - - - Cortland 22 25 20 24 20 25 Env. Science/Forestry 23 29 22 27 22 29 Farmingdale 20 24 - - - - Fashion Institute - - - - - - Fredonia 21 27 - - - - Geneseo 24 28 - - - - Maritime College 22 27 - - - - Morrisville 16 20 - - - - New Paltz 24 29 22 27 23 30 Old Westbury - - - - - - Oneonta 21 26 20 25 19 25 Oswego 21 26 - - - - Plattsburgh 21 25 19 25 20 24 Polytechnic 20 28 23 30 25 30 Potsdam - - - - - - Purchase 21 28 22 32 19 26 Stony Brook 26 31 24 33 26 31 Keep in mind that the SAT tends to be much more popular than the ACT in New York State. Nevertheless, either exam is perfectly acceptable. Youll be at no disadvantage using the ACT, and you should use scores from the exam that you prefer. If your ACT scores are below the lower number in the table above, all hope is not lost. 25% of applicants who attend the SUNY school also had numbers in the bottom 25th percentile. Being admitted will be more challenging with a sub-par score, but it is not impossible. Also note that the admissions standards vary considerably from one campus to another. Binghamton University, for example, is highly selective and nearly all admitted students have both grades and standardized test scores that are well above average. Binghamton is one of the top colleges in New York State. Other campuses such as Morrisville and Cobleskill are far less selective. Your Academic Record Matters More than the ACT Realize that ACT scores are just one part of the application. The most important part of your SUNY application will be your academic record. Be sure you have adequate coursework in key academic areas such as a foreign language and math. Its also important to show that you have challenged yourself, so Advanced Placement (AP) classes, IB classes, Honors classes, and dual enrollment classes are all important for helping to demonstrate your college preparedness.   Holistic Admissions The SUNY admissions folks will also be looking at non-numeric measures, for the four-year colleges and universities in the SUNY network all have holistic admissions. A strong essay and meaningful extracurricular activities  can play an important role in the admissions process. At some campuses, special talents in areas such as sports or music can also help make up for standardized test scores that are less than ideal. Data Source: National Center for Education  Statistics

The Public Needs to Know Essay Example | Topics and Well Written Essays - 1000 words

The Public Needs to Know - Essay Example More essentially, health and nutrition is a remarkable topic for children because of their growth. Recently, the school made changes to the breakfast and lunch programs to improve nutrition and health mainly because of its importance to the children`s growth, economic situation, special needs of the children, process and the benefits of the program. The recent economic trends all over the world have not been friendly or up to people`s expectations. The economic recession and downfall has seen many people struggling to provide basic needs for their families while at the same time affording other secondary needs that include leisure activities. Despite the negative economic changes, people must continue living and catering for the basic needs of which education, health and nutrition are included (Marotz, 2011). This means that whatever the case, people must be healthy and take proper nutrition to survive. Despite the economic situation, the school has endeavored to provide a balanced d iet for children so that learning can take place effectively the same way their growth and development can. In this manner therefore, the school decided to change the breakfast and lunch program for the schoolchildren to fit the economic hardship while maintain the health of the children in the best way possible. The expensive foodstuff was reduced by substituting them with foods with the same nutrients but at a lower cost. For example for breakfast, the school substituted manufactured cereals with a muffin and a glass of milk for every child (Dalton, 2005). This was also added with fruits. For lunch, the school substituted processed juices with fruits while maintain the normal diet (Marotz, 2011). Schoolchildren eating a healthy meal In the change of the breakfast and lunch programs, the school took into account the special needs of the children. As it is clear, not all persons take the same type of diet because of bodily issues and medicinal concerns. This program is meant for chi ldren roughly between four years and twelve years. The school put this into consideration and took care of all special needs of the children (Marotz, 2011). The children are at a very delicate but essential part of their lives. This is a special need because their bodies are at growing and development stage. Any interference or inadequate feeding means that their growth and development will be impaired and stunted. Children naturally prefer foods that they enjoy most. Therefore, it is essential to make healthy food choices appealing. Children also imitate their caregivers. Therefore, they require caregivers who act as role models by eating healthy. Children with medical problems were also catered for in the change. This means that the school introduced a wide variety of diet for children because of their special nutritional and developmental needs, which include medicinal and health related issues. This was aimed at helping children grow and develop and at the same time enjoy learni ng (Marotz, 2011). A child eating an excessive fatty food Another most important area that was featured in the recent changes in breakfast and lunch program changes to improve nutrition and health is process (Shilstone, 2009). Process in this case all the considerations that were looked into before the changes were made. For example, the school had to take a survey of the children`s needs, age, health and medicinal requirements before the change was made. For example,

Fashion Illustrations in France during the 17th & 18th Century Essay

Fashion Illustrations in France during the 17th & 18th Century - Essay Example The essay "Fashion Illustrations in France during the 17th & 18th Century" talks about French fashion illustrations in the 17th & 18th Century. The most famous fashion style in Europe during this time encompassed the Baroque style, which arrived late in France than any other part of Europe. During the 17th and 18th century, France witnessed a significant development in the fashion styles. Various styles of fashion emerged during this period and gained prominence all over France. This paper will discuss the fashion illustrations in France during the 17th and 18th Century. More specifically, the paper will discuss how the fashion illustrations emerged and developed in France during this period. In the 17th Century, France was under the rule of Louis XIV, the Sun King; during this period, French fashion gained prominence as the leading fashion in almost the whole of Europe. This resulted from the fact that France had developed into a significant cultural as well as political power. As s uch, the fashion illustrations from France became an absolutistic regime. Based on the absolutistic ideal, French fashion became rigid from 1660 because of the strong and strict etiquette, which characterised the fashion illustrations. By the year 1670, French fashion illustrations spread all over Europe to the extent that royal fashion of France dictated the fashion illustrations in many parts of Europe. This made European rulers imitate the powerful Sun King and they lost diversities and national differences in fashion.

Project development and implementation for strategic managers Essay

Project development and implementation for strategic managers - Essay Example I am grateful to my parents, who have always assisted me in every step. This study only became possible for their blessings and confidence on me. Thank you all for believing in me and make myself belief that I can fulfill my dreams. Table of Contents Table of Contents 3 Chapter 01 – Introduction 4 Chapter 02 - Literature Review 4 Chapter 03 - Research Methods 7 Chapter 04 - Summary of the Response Details 8 Chapter 05 - Data Analysis 10 Chapter 06 – Conclusion 10 Reference List 12 Appendix 13 Chapter 01 – Introduction A project is referred to as an endeavor that is designed for achieving a unique product or result within a given time frame. The aim of a project is to bring beneficial changes to the end user or make value additions (Anderson, Grude and Haug, 2009). However, the temporary character of project differentiates itself with the usual business operation. As a result of that, the management of these two factors is completely different and requires a diffe rent approach. Project management is dubbed as the discipline that encompasses planning, organizing, motivating as well as controlling the resources of the firm to achieve particular goals (Faiz and Edirisinghe, 2009). A number of scholars have emphasized on the fact that a good project manager should encompass both management skills as well as technical knowledge. The primary goal of a project management and organization is the achievement of the project goals. However, the key constraints in this factor are time, scope, quality and budget. In addition, optimum utilization of the resources and integrating these resources to meet the predefined objectives is another challenge (Eastman, Teicholz, Saks and Liston, 2008). In this assignment, the aim is to develop a new software package and ensure its timely delivery to the client. The software to be manufactured is CRM (Customer Relationship Management) software, for the client company XXX3 Ltd. The company is aiming to implement CRM f or the purpose of managing the relationship with customers. XXX3 Limited is an apparel retailing company and therefore the company is obvious to have a diversified customer base. The software will be designed in such a manner that it fulfills all the objectives of the company. It is expected that once the company implements CRM into their system of operation, the company will be able to maintain a good relationship with its customers. Moreover, in this turbulent business environment, management of relationship with the customers is a key issue and therefore implementation of technology or a system that promotes management of relationship with the customers is a necessary activity (Edum-Fotwe, Egbu and Gibb, 2003). Chapter 02 - Literature Review Project Management Theory Project management is a vast area and requires knowledge of domain, technology as well as administration. Moreover, for better project management a company requires specialized skills. Larson and Gray (2006) states t hat maintaining a positive attitude, remaining clear about the project structure and managing proper communication will greatly help a company to achieve success. Project management encompasses 5 stages that are namely initiation, planning and design, execution, monitoring and controlling and closing. (Source: Alterspark, 2013) Stage 1: - Understanding / Initiation – In the first stage, research about the area of concern is carried out and this can

'The Road Not Taken' by Robert Frost (1916) and A Comparison with Essay

'The Road Not Taken' by Robert Frost (1916) and A Comparison with Other Selected Literary Pieces - Essay Example It is, of course much deeper in meaning than that straightforward description. By the use of color, he paints an autumnal scene, suggesting he is looking back at himself later in his life. For example, "...yellow wood" (l. 1) for the leaves are not green, and again in "In leaves no step had trodden black" (l. 12), give the impressions of mulchy, earthy scents of autumn. The poet's own voice is heard throughout, sharing thought, feeling and action. There is gentle irony in "Oh, I kept the first for another day!" (l.13) and again in: His descriptive narrative, reasoning processes, and finally, a suggestion of regret, created by using the word 'sigh', combine to inform us that this is not a person at a rural crossroads, looking for a shortcut to town. The underlying meaning is how we all have choices to make, how it is necessary for us to rationalize them to ourselves, and how, with hindsight, we might wish we had chosen otherwise. The poem speaks of the consequences of our action, and that finally, we have to live with these, you cannot go back. It calls up visual and sensual images with the language used. It also suggests that it is brave to take the road less traveled, to be different and to seek adventure and change. Dream Variations (1926) and Harlem (1942): Lan... The underlying meaning is how we all have choices to make, how it is necessary for us to rationalize them to ourselves, and how, with hindsight, we might wish we had chosen otherwise. The poem speaks of the consequences of our action, and that finally, we have to live with these, you cannot go back. It calls up visual and sensual images with the language used. It also suggests that it is brave to take the road less traveled, to be different and to seek adventure and change. Dream Variations (1926) and Harlem (1942): Langston Hughes' two poems are less traditional in form and rhythm, but bursting with color, movement, heat and power. 'Dream Variations' is full of hope and self-awareness, it is exultant and exuberant as are the actions and emotions portrayed. "To whirl and to dance" (l. 3) and "Dance! Whirl! Whirl!" (l. 12). The repetition of "To fling my arms wide" (l. 1 and 10) keeps the momentum and joyful action going. The use of "Dark like me- " (l. 8) and "Black like me" (l.17) where Hughes uses the similes of night and nature, suggests that this is someone who has made a choice as to how and what he wants to be; in contrast to Frost, there is no doubt or regret, no weighing up, he has made up his mind, even if in a dream. "That is my dream" (l. 9) shows a depth of emotional self-belief. 3. 'Harlem What happens to a dream deferred' uses stark, vivid and sensual contradictions in the imagery, dispersing the hope and joy in the earlier poem. The meaning is clarified by "Maybe it just sags like a heavy load." (l. 9-10) and this links back to Frost's regret, but is more powerful in its anger. The same feeling of wanting our choices to lead to happiness and fulfillment is

A thank you letter for being granted a Union County College Scholarship Essay

A thank you letter for being granted a Union County College - Scholarship Essay Example This has been occasioned by the realization that to be able to complete my course training, I would have to take three years. This scholarship will help me be able to pay my tuition fees to be able to complete my academics. This scholarship will help me during my internships. The scholarship will also help me complete my college tuition fees and hence be able to graduate. Completion of my studies which will be facilitated by the scholarship will enable me to secure employment in nursing which is my area of interest. I will therefore be able to offer quality services to the patients and demonstrate my skills and knowledge that I have gained during my course of study. This will help me derive personal satisfaction from my work and ensure better services to the patients. Union County College Foundation. UCC Tips for Scholarship Thank You Letters. 2010-2011, Available at: http://www.ucc.edu/Media/Website%20Resources/images/PayingForCollege/2010-2011%20documents/ThankYouTips.pdf. Retrieved on: November 22

'The Road Not Taken' by Robert Frost (1916) and A Comparison with Essay

'The Road Not Taken' by Robert Frost (1916) and A Comparison with Other Selected Literary Pieces - Essay Example It is, of course much deeper in meaning than that straightforward description. By the use of color, he paints an autumnal scene, suggesting he is looking back at himself later in his life. For example, "...yellow wood" (l. 1) for the leaves are not green, and again in "In leaves no step had trodden black" (l. 12), give the impressions of mulchy, earthy scents of autumn. The poet's own voice is heard throughout, sharing thought, feeling and action. There is gentle irony in "Oh, I kept the first for another day!" (l.13) and again in: His descriptive narrative, reasoning processes, and finally, a suggestion of regret, created by using the word 'sigh', combine to inform us that this is not a person at a rural crossroads, looking for a shortcut to town. The underlying meaning is how we all have choices to make, how it is necessary for us to rationalize them to ourselves, and how, with hindsight, we might wish we had chosen otherwise. The poem speaks of the consequences of our action, and that finally, we have to live with these, you cannot go back. It calls up visual and sensual images with the language used. It also suggests that it is brave to take the road less traveled, to be different and to seek adventure and change. Dream Variations (1926) and Harlem (1942): Lan... The underlying meaning is how we all have choices to make, how it is necessary for us to rationalize them to ourselves, and how, with hindsight, we might wish we had chosen otherwise. The poem speaks of the consequences of our action, and that finally, we have to live with these, you cannot go back. It calls up visual and sensual images with the language used. It also suggests that it is brave to take the road less traveled, to be different and to seek adventure and change. Dream Variations (1926) and Harlem (1942): Langston Hughes' two poems are less traditional in form and rhythm, but bursting with color, movement, heat and power. 'Dream Variations' is full of hope and self-awareness, it is exultant and exuberant as are the actions and emotions portrayed. "To whirl and to dance" (l. 3) and "Dance! Whirl! Whirl!" (l. 12). The repetition of "To fling my arms wide" (l. 1 and 10) keeps the momentum and joyful action going. The use of "Dark like me- " (l. 8) and "Black like me" (l.17) where Hughes uses the similes of night and nature, suggests that this is someone who has made a choice as to how and what he wants to be; in contrast to Frost, there is no doubt or regret, no weighing up, he has made up his mind, even if in a dream. "That is my dream" (l. 9) shows a depth of emotional self-belief. 3. 'Harlem What happens to a dream deferred' uses stark, vivid and sensual contradictions in the imagery, dispersing the hope and joy in the earlier poem. The meaning is clarified by "Maybe it just sags like a heavy load." (l. 9-10) and this links back to Frost's regret, but is more powerful in its anger. The same feeling of wanting our choices to lead to happiness and fulfillment is

Management accounting Essay Example | Topics and Well Written Essays - 1250 words - 2

Management accounting - Essay Example The company has had a history of high turnover and this is based on the fact the employees were not feeling motivated under the current payment scheme. For instance, the largest production center, which has 75 employees, was paying the employees just 9040 while under the new scheme the employees are going to be paid more salary at 10250. According to Kline (2010), the increase in salary will motivate the employees to work extra harder. Several motivation theories also point out that better remuneration is key to motivation of employees. When employees are paid salary, which is commensurate with their input at the organization, they will become more productive which in turn boosts the competitive edge of the company irrespective of the industry in which it operates. The cost of high turnover is an indication that the employees are not motivated. Moreover, it is a costly affair to the company because the cost of replacing workers, which have exited the company, is a huge expense, which eats into the profitability of the company. On the other hand, the new hourly pay rate is also cost effective because under the new hourly rate, the electronics department will pay less to employees. Prior to the new scheme, the total cost incurred on employee salary for the three employees, Ewelina, Danesh, and Sarah. For instance, under the new hourly rate the company will pay $810 less to the employees because previously the paid  £4522.2 but under the new hourly rate the pay is  £ 3712.5. Siddiqui (2006) asserts that the sole objective of operating a business is to make profit, which is achieved through increased revenues and reduced cost. The fact that the company will register less expenses in salaries means that it will improve its profitability hence the new hourly pay scheme is a welcomed

Macbeth Essay Example for Free

Macbeth Essay In Shakespeares famous play, Macbeth, the themes of murder, guilt, ambition and the ruthless pursuit of power is explored. He does this through the characters of Macbeth and Lady Macbeth who are tied together in an eerie search for absolute power. Throughout the play, Macbeth reveals many traits that have horrible consequences for Macbeth himself and for Scotland. In the beginning of the play, Macbeth portrays himself as a noble, sincere man who would die for his country but as the play moves forward we discover that we may have been misled. At first it seems that Macbeth is a noble warrior, but as time goes on it becomes apparent that he is a cruel, heartless tyrant, particularly when he murders Duncan and Macduffs’ wife and babes. At the start of the play, Macbeth believes the witches’ prophesies which foretell that he will become king. After he tells Lady Macbeth ‘My dearest partner of greatness’ of the witches prophesies, Lady Macbeth hatches a plan to kill the king of Scotland, which eventually results in horrible consequences for Macbeth and Scotland. Lady Macbeth explains her plan to Macbeth and her vision for his accession to the throne which would require the removal of Duncan. She suggests the murder of Duncan. Macbeth begins to feel weary and starts to have doubts. Lady Macbeth is insanely ambitious for her husband to become king, so much so that she states ‘I would, while it was smiling on my face, have pluck’d my nipple from his boneless gums, and dash’d the brains out’ rather than go back on her word like her husband has just done. However, little did either of them know that the repercussions for the killing of the king would lead to their own deaths. The people of Scotland were living in fear of an uncertain future, which influenced them to turn against their new king. Lady Macbeth is the driving force behind the murder of Duncan. She is ruthless. She was prepared to kill Duncan herself but found that he reminded her of her father and failed to go through with it only to find a few hours later, that Macbeth had carried out the deed. From there on it was a downhill slide into insanity for Macbeth as he could not live with the guilt. After murdering King Duncan, Macbeth fears he will never sleep again ‘Methought I heard a voice cry â€Å"Sleep no more! Macbeth does murder sleep†Ã¢â‚¬â„¢. The consequences for Scotland were catastrophic as they lost their noble king and instead found themselves being ruled by a psychopathic tyrant. Macbeth became paranoid and suspicious of everyone around him. Macbeth and Lady Macbeth could never have envisaged the consequences for themselves and their plans for the future began to fall apart. Keeping the murder of Duncan a secret tormented the couple, leading Macbeth to commit further murders. Banquo posed a threat because Macbeth feared he would get in the way of accession to the throne. He decided to hire assassins to kill Banquo and his son Fleance. Banquo is murdered and Fleance flees. That night, Macbeth is crowned and a banquet is held to celebrate. During the banquet Macbeth see’s the ghost of Banquo and has a breakdown. Lady Macbeth comes to his rescue. She tells his guests that he is having hallucinations which he has suffered from since childhood. In this scene we see Macbeth being driven mad with guilt. ‘It will have blood; they say, blood will have blood’. Behind Macbeths back, somewhere in Scotland, Lennox is walking with another lord discussing the consequences the death of Duncan will have on Scotland. Both suspect Macbeth whom they have called a ‘tyrant’, of the murder of Banquo even though Fleance has been blamed. The lord tells Lennox that Macduff has gone to England, where he will join Malcolm in pleading with England’s King Edward for aid. News of these plots prompted Macbeth to prepare for war. When Macbeth realised that Macduff had gone to England, he brutally murders Macduffs’ wife and babes who were left unprotected. All sympathy for Macbeth vanishes and is seen as a cold-blooded murderer. Macbeth reaches his lowest ebb after the murder of Macduff’s wife and babes. When Lady Macbeth commits suicide he is left with no alternative but to face his demons. Macbeth now faces the consequences of the murders alone. He goes into battle defiant and is determined not to give up. Going into war, Macbeth is faced with the prospect that he might die. He then recites his famous last words ‘Yet I will try the last. Before my body I throw my warlike shield. Lay on, Macduff, and damn’d be him that first cried, â€Å"Hold, enough! †Ã¢â‚¬â„¢ and is killed by Macduff in battle. The question remains, was Macbeth a tragic hero or was he in fact an overly ambitious, ruthless tyrant? The killing of Duncan does have terrible consequences for Macbeth and for Scotland, but after Macbeths’ death, Scotland’s reputation was restored. Freed from tyranny, the rightful king, Feance, took Macbeths place and descended the throne.

Barriers to McDonalds Growth

Barriers to McDonalds Growth Be the best employer for our people in each community around the world. Deliver operational excellence to our customers in each of our restaurants and achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonalds system through innovation and technology. Try to fulfill our customer, automatically our profit will improve. Our customers favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Objective of McDonalds Most people can find a McDonalds in any metropolitan city anywhere in the world. McDonalds global success can be attributed to company objectives. When consumers are aware of McDonalds objectives, they better understood the value of such a large, global franchise in helping people find employment and in offering a cheap, sustainable product to their consumers. Future goals of McDonalds In the next few years, McDonald aim to advance their balanced, active lifestyle efforts by, continuing to develop new menu offerings that provide their customer with range of choices that correspond to their needs and preferences and fit into a balanced diet, develop more happy meal choices, including new entrà ©e offerings and non-carbonated beverages without added sugar and sticking to their timetable for phasing in their new nutrition information initiative for core packaging items, continuing to assess, listen, learn and evolve their policies and marketing and communication practices so that they can continue their special regard for young people . The first original McDonalds opened up in 1940, a restaurant created by Richard and Maurice McDonald, in San Bernardino, California. The first franchised McDonalds was opened up on April 15, 1955, by Ray Kroc, in Des Plaines, Illinois, the 9th McDonalds overall. Miami entrepreneurs James McLamore and David Edgerton founded Burger King Corporation in 1954. The Challenge With more than 30,000 restaurants in 118 countries -many of them serving menu items that appeal to local tastes and cultural preferences we face a major challenge in gathering, organizing and communicating the nutrition values of foods and beverages servedaround the world every day. We are therefore developing a new global database to maintain detailed information about our offerings. When it comes to the pitfalls of operating a fast-food chain, Burger King (BKC) has experienced them all: falling profits and sales, angry franchise owners, mediocre innovation, growing competition. What happened McDonald had to face with high employee turn over. Some people say McDonalds are entitled to sell junk food in exactly the same way that chocolate or cream cake manufacturers do: if people want to buy it thats their decision. Nutritionists, for example, argue that the type of high fat, low fiber diet promoted by McDonalds is linked to serious diseases such as cancer, heart disease, obesity and diabetes. several parties, including the government have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories. Over come Editorial focuses on a series of endeavors launched by McDonalds Corp. designed to reshape the chain into a more contemporary and versatile competitor. Views on the initiatives; Criticisms on the changes; Design of the chains kitchen systems. Burger King has done none of that and is facing a difficult reality in this new world. As consumers demand higher standards, Burger King is going to have to invest billions of dollars in capital over a period of years to get its brand perception to where it needs to be. Task 2 Employee.Mcdonald only hire employees with a good sets of personal skills. Personal skills like Communicate intelligently, Communicate intelligently, Deal with confrontation, Team work,Know when to speak up and many more. McDonald target the employee first, in order to have good sale. McDonald need to analysis the internal employee in order to have good performance. They are two types of employee which are skill employee and unskilled employee. Skill employee has good sets of personal skill whereas unskilled employee needs training from senior employee that works in McDonald. Stakeholder .McDonalds also plans to include in it contributions from a number of campaigning groups and organizations to highlight what it calls some of McDonalds more surprising connections from The Marine Stewardship Council to animal welfare charity Compassion in World Farming. Competitors. The worlds biggest fast-food chain is battling more than the bleak global economy that is curbing appetites for purchases of its hamburgers, salads and smoothies. Restaurant chains like Burger King Worldwide Inc (BKW.N) and Yum Brand Incs (YUM.N) Taco Bell now are challenging McDonalds in the United States with revamped menus, celebrity endorsers and a renewed focus on low-priced food. Burger king competitors with McDonald because it has to do with how they prepare their hamburgers. McDonalds fries their hamburgers while Burger King Flame broils their hamburgers. In one sense, McDonalds doesnt have any real competitors, as they are the largest restaurant chain worldwide. But some of the other restaurant chains large enough to cut into its market share include Burger King Corporation, Subway, Starbucks, Wendys/Arbys Group, and YUM Foods(owners of Taco Bell, Pizza Hut, KFC, Long John Silvers, and AW, among others). Supplier. McDonalds supply chain is unique. Our supply chain model is based on a culture of partnership and collaboration which makes it possible for us to serve consistently safe and high quality food. It is important to us that our suppliers operate sustainable and profitable businesses and benefit from their partnership with McDonalds Australia. It is equally important to us that we source our products in a responsible and ethical manner that contributes to the development of sustainable agriculture and food manufacturing processes. McDonalds Canada works closely with more than 100 leading Canadian suppliers, striving to source quality products and supplies. Together, suppliers, the company and franchisees create new products, help reduce costs and ensure our customers get the same great McDonalds taste in every community across Canada. McDonald invests in Canadas agricultural sector by sourcing quality food products domestically, including the annual purchase of more than $760 mi llion in food and materials from more than 100 suppliers in Canada. McDonald shop where our customers shop our basket is just a bit bigger! McDonalds buys and serves the same wholesome foods our customers use at home, supplied by brand name companies Canadians know and trust. McDonalds suppliers include leading Canadian companies such as Coca-Cola, DANONE, Heinz, McCain, Minute Maid, Mother Parkers, Nestle, Renà ©es, Quaker and Saputo. Customers. Internal Analysis once of the major problems faced by McDonalds and can clearly be seen in Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on Competitive Advantage Building Blocks, McDonalds is very efficient. An organization is the analysis of strengths and weaknesses, which focus on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. Strengths of McDonalds are successful Advertisement (Im loving it), Great Partnership (Coca Cola), Clean Environment and playgrounds for Kids, Professional Training for employees (Hamburger). External Analysis there is two conditions that are most significant in McDonalds external environment that are: The new trend in which customers are changing fast -food restaurants to healthier ones. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in show that in order to be able to compete there is a need for research and developments, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. Distributors. Radhakrishna Foodland (P) Ltd. [Foodland] is a part of the Radhakrishna Group, which is engaged in food and related service businesses. Also one of the distributor for McDonald. From July 1993, much before McDonalds started its operations in India; sincere efforts were made by Foodland to carefully understand McDonalds operations and requirements for the Indian market. Better facilities and infrastructures were created and new systems were adopted to satisfy McDonalds demands. Finally, all those efforts put in by Foodland culminated into a handshake agreement with McDonalds India, to serve as Distribution Centres for their restaurants in Mumbai. The division has focused all its resources to meet McDonalds expectation of Cold, Clean and On-time Delivery. This in turn, evolved their mission statement, To ensure that all McDonalds restaurants are supplied without interruption, products conforming to acceptable standards at lowest local costs to the system. The Distribution Centre (DC) is responsible for procurement, quality inspection programmed, storage, inventory management, deliveries to the restaurants, data collection, recording and reporting. Value added services like repacking of promotional items are also carried out at the DC. The DC plays a very vital role in maintaining the integrity of the products throughout the entire cold chain the distribution system that ensures the products, which arrive at McDonalds restaurants from suppliers all over India, are absolutely fresh and as per McDonalds Quality Standards. All these operations need to be managed in the most cost- effective manner. The operations and accountings a re totally transparent and are subject to regular audit. Marketing strategies of McDonalds are demographic segmentation, psychographic segmentation and behavioral segmentation. Demographic Segmentation is McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds. Psychographic segmentation is McDonalds has adopted itself according to the convenience and lifestyle of the consumers. Malaysians has different culture people so McDonalds came up with a different and new product line which includes items like McChicken, double beef chicken and etc. They also made McDonalds as a place to relax and even for entertainment. Behavioral segmentation is McDonalds offers occasions like certain familys select McDonalds on various occasion like birthday party, treat to their children, wedding anniversary and etc. Targeting, from the market segments discovered, the most profitable target market segment seems to be the working adults market. The working community segment is considered the largest group of consumer of McDonald compared to children and youth. There are more sensitive to trends and lifestyles in todays culture and in almost everywhere. In addition, working adults has their own income thus able to make their own choice without too much constrain. Hence they have the tendency to determine their eating habits. Also, the McDonald provides fast services thus suit those working adults who are also always on a go and fast moving especially those in the capital cities. Positioning, in order to position itself successfully, McDonalds need to establish criteria that may allow it to differentiate itself from other competitors (Schiffman, et.al, 2008). In the fast food industry, McDonalds has positioned itself as the market leader in the sense of pricing and services. Its 24 hour services in almost all of the outlet nationwide makes them a place to look for food even it is in the middle of a night. However, it is hard for McDonalds to position itself far away from the competitors as others are also following the trend. There have 4 market mixes in McDonalds: Product: McDonalds takes into account cultural factors in serving the Malaysian consumers. The food serve is halal and servers local taste as well. They have wide range choice of menu similar with burger king. Seasonally they serve the prosperity burger for Chinese New Year. McDonalds also serves healthy food but this will effect on the taste and consumers eating experience. Product is the physical product or services offered by the company to its customers. McDonalds include certain aspects of its product such as packaging, desirability, looks etc. Price: McDonalds have more price reduction compared to KFC and Burger King. They offer a very competitive food prices. They have the Value Mc Savers and the Mc Value Meal. KFC do have their value meal called Jom Jimat Everyday and Burger King but in term of their price, McDonald offers the best price for fast Food. However, McDonalds, they offered only during certain period of time there-for rise the question of its availability. McDonald s has certain value pricing and bundling strategies such as happy meal, combo meal, family meal, happy price menu etc to increase overall sales of the product. Place: They are built or open in retail areas like shopping malls due to a trend of all Malaysian who loves to shop in malls. They also open in some rural areas however KFC has more restaurants in the rural area. In some strategic places, McDonalds also opens in several local gas stations such as PETRONAS Mesra. They open an express cafà © that serve some popular products. There are also games for children the one example is Children play games till the time there parents spend quality time in McDonalds. Promotion: McDonalds television advertisement is place on a seasonal basis which they only advertise during festive seasons and movie. Normally, their ads attract children rather than adult consumers. McDonalds in Malaysia primarily focus of it marketing campaign by sending flyers to houses and attach coupon in newspapers. McDonalds also advertise their product using billboard. They place their latest advertisement on McDonalds Mc Value Meal at major roads that indeed attract attention. Task 3 There are a few factors that affect this non-organizational based on microenvironment. Among the factors are Political, environmental, economic, technological, social-culture and legistration. Below is the explanation of each factors. Political factors The international operations of McDonalds are extreme under influence of a policy of the separate state put into practice by each government. For example, there are certain groups in Europe and the United States which demand the acts of governmental power concerning medical values of meal of fast food. They have specified that harmful elements as cholesterol and negative influences as fatness are concerning consumption of products of fast food. On the other hand, the company operates the separate policy and instructions of operations. The certain markets concentrate on various areas of anxiety, such as various area of health, protection of the worker, and environment. All these elements are noticed in the state control of licensing of restaurants in the corresponding states. Economic factors The organizations in the fast food industry arent excused from any disputes and problems. Definitely, they really have the separate problems involving business factors. Branches and privileges of networks of the enterprises of fast service as McDonalds has a tendency to experience difficulty in cases where the economy of the corresponding states is amazed by inflation and changes in exchange rates. Clients hence face a survey stalemate through their separate budgets, whether they should spend more on these foreign networks of the enterprises of fast food. Hence, to these chains, possibly, it is necessary to take out problems of effects of economic environment. Especially, their problem depends on the answer of consumers to these main principles and how it could influence their general sales. In an estimation of operations of the company, food chains as McDonalds tend to import the biggest part of the raw materials to certain territory if there is a delivery lack. Exchange rate fluctu ations will also play an essential role in companys operations. Socio-Cultural factors Articles about the international strategy of McDonalds, apparently, function on several areas to guarantee profitable returns for the organization. To illustrate, the organization changes to the best an establishment of positive thinking from their basic consumers. McDonalds indulges a special variety of consumers with certain types of persons. Also it has been noticed that the company has given the markets, such as the United Kingdom, a choice concerning their lunch requirements. Specified that McDonalds beginnings considerably valued set of meal which offers a reliable degree of quality for the corresponding market where it works. In addition, those who are elderly only below a bracket of thirty five as said are the most frequent consumers of McDonalds privileges. Many-sided character of business is reflected now in sharp value of the information about the existing market. This procedure is essentially identified in area as market research. Information concerning the reference and potential areas of the market would double as a barrier to success of the company if this area of operations neglected. In case of McDonalds they establish good system in determining of requirements of the market. The company uses concept of consumer individuality of a product of behaviour and decisions on purchase to its advantage. Technological factors McDonalds makes a demand for their organizations own products. The key tool of the company for marketing is by means of TV advertisings. There are some requirements that McDonalds is inclined to interest the younger population more. Existence of game stains also toys in the meal offered by the company shows this validity. Other demonstration of such marketing strategy is obvious in advertising they use. They use recovered descriptions of the characters as Grimace and Hamburglar. Other advertising operations employ popular celebrities to promote their products. Similar became endorsees for McDonalds all over the world loving it campaign. Besides, operations of McDonalds have considerably been infused with new technology. Elements as the system of stock and management of the value chain of companys creation consider easy payments for the suppliers and other sellers with which the person supplies in the corresponding agreement on the markets. Technology integration into operations of Mc Donalds tends to increase cost of their products. Basically it is shown in improvements on its chain of creation of value Legal factors/ Legistration There was a current roar against the fast food industry. It has forced McDonalds to apply more close examination on their corporate social responsibility. As a whole it has addressed to requirement of the company to generate its corporate reputation to more positive and the more socially responsible company. The reputation of McDonalds is obviously a huge question. Noticed on companys web site, seems, that they have got steps to take in hand the key social condemnation that they abused them in the last decades. The company gave to their clients the corresponding data in which they need the relation of food essence of their products. It is connected with socio-cultural market signs which they influence. For example, operations in predominantly Muslim countries demand, that their meat corresponded to Halal requirements of the law. In the same regard, those that operate in countries in the European Union should correspond to the existing laws forbidding usage of genetically modified mea t products in their meal. Other legal concepts as tax obligations, employment standards, and requirements to a degree of quality are only a few of important elements on which the company should consider. Otherwise, smooth operations should be difficult to reach. Environmental factor Social responsibility of McDonalds on the state influences to company operations. They involve charges of harm to environment. Among the reasons why they are accused of such requirements, is that the work of substances is not decomposed by microorganisms for their drinks glasses and treasury of expanded polystyrene for meal. Some civil groups in Hong Kong have made actions to make McDonalds privileges in Hong Kong aware of the rather copious use of containers of expanded polystyrene and resulting abusing by environment. Further, has specified that in 1995, McDonalds Hong Kong ran through the expanded polystyrene used by both Australia and the incorporated United States. Task 4 and Task 5 Agriculture -potatoes In 2007, with the share of 19,3%, the EU-27 was the second largest producer of potatoes in the World (China occupying the first place). Despite the relative and absolute decline in production observed over the recent years, which was mainly due to structural transformations of the potato sector in the new member states, potatoes for human consumption belong to the most competitive segments of EU agriculture. The sector shows also a competitive edge in international markets, especially in the sub-sectors of seed potatoes and processed products. Potatoes for human consumption are not covered by the Single Common Market Organization, except for the standard rules on state aids. Since 2008 all the potato areas in the EU can be potentially eligible to receive direct payments. Moreover, potato operators may benefit from the CAP promotion and quality schemes. Business Competitors The competition authorities inform each other of proposed decisions and take on board comments from the other competition authorities. In this way, the ECN allows the competition authorities to pool their experience and identify best practices. It should ensure an efficient division of work and an effective and consistent application of EC competition rules. The EU Commission and competition authorities from EU member states cooperate with each other through the ECN by, informing each other of new cases and envisaged enforcement decisions, coordinating investigations, where necessary, helping each other with investigations, exchanging evidence and other information and discussing various issues of common interest. Climate environment The EUs role: Spreading knowledge on climate change impacts and risks; Providing guidance on best approaches; Coordinating national activities, particularly when impacts cross borders such as in river basins; Adopting legislation and targets; and Providing funding. Employment and social right Health and safety at work is one of the areas where the EU has had the biggest impact with a solid legal framework covering the maximum number of risks with the minimum number of regulations. The Commission also works with the European Agency for Health and Safety at Work and the Conditions to disseminate information, offer guidance and promote healthy working environments particularly in small businesses. Legal basis: encourages improvements in occupational health and safety in all sectors of activity, both public and private, Promotes workers rights to make proposals relating to health and safety, to appeal to the competent authority and to stop work in the event of serious danger, Seeks to adequately protect workers and ensure that they return home in good health at the end of the working day. Statistics: European Statistics on Accidents at Work (ESAW) case-by-case data on occupational accidents with more than 3 days of absence from work and fatal accidents and European Occupat ional Diseases Statistics (EODS) harmonized data on occupational diseases from 2001 onwards, Labor Force Survey ad hoc modules on accidents at work and work-related health problems. Committees: Committees of national experts contribute to developing, implementing and monitoring EU legislation on health and safety at work, Advisory Committee on Safety and Health at Work (ACSH), Scientific Committee on Occupational Exposure Limits (SCOEL) and Senior Labor Inspectors Committee (SLIC). Task 5 Economic Factors: Definitely turbulence in economy also plays vital shift of demands of the market segment. Recent world economy is shaken by the Credit crunch issue, citizen has less disposable income, and there is wild redundancy and less GDP in almost every economy. The major geographic markets of McDonalds are also affected by higher interest rate and inflation. So, cost of doing business has increased and a sale is generally decreased. This has affected also the sales of McDonalds like all other businesses throughout the world. McDonalds has recognized this issue reduced their menu to a reasonable prices and also offering a wide range of foods. Environmental factors: Green issues, renewing energy sources, recycling of rubbish or waste disposal all are a matter of concern. But these are less of significance for McDonald for the moment. Environment is the biggest challenge due to its commitment towards the environment; it has adopted Rain Forest Policy. This states its assurance for beef purchasing practices that do not cause tropical de-forestation by any means. It fully aware of the fact that enormous utilization of the natural resources can imbalance the eco system. That is why, it is recycling vegetable oil, grease etc. by converting them as fuel for their diesel trucks. Demographic factor The worlds age is changing. In some areas, mostly in developed countries such as the United States, Japan and many in Western Europe, the median age of the population is growing older, due to slowing birth rates and longer life expectancy. In the newer, emerging countries, such as those in Asia or Africa, the median age is getting younger mostly due to higher birth rates. These different trends require different marketing approaches. McDonalds caters to both segments of the population, domestically and globally by targeting each segment individually. It is not unusual to see television commercials showcasing older generations enjoying a McDonalds meal. A viewer is just as likely to see another commercial aimed at the younger generation, characterized by progressive music or urban attractions. In McDonalds stores, customers will see Happy Meals complete with an advertisement for the latest Hollywood action movie as well as coffee offered to senior citizens for 49 cents. Technological factor: Till now, the market trend does not reveal high impact on fast food restaurant for technologies. However, the general equipments, temperature regulators, control devices, point-of-sales(POS) systems, inventory management, financial information and communications are all linked to different technologies. Any improvement of integrating better technologies for better purposes will give an edge of operations and can also help it better marketing strategies. For example, recently McDonald has installed facility for free access to internet at their restaurants through Wi-Fi systems. This has increased the value of brand market positioning.

A Critique of Thank You for Smoking. . .? :: Expository

A Critique of â€Å"Thank You for Smoking. . .?" Peter Brimelow is a senior editor for Forbes magazine. The essay was written taken from Forbes magazine (July 4, 1994). Peter Brimelow’s â€Å"Thank You for Smoking† is a misleading argument which has very little precise evidence and illustrates a weak argument. The essay is about how smoking in some small ways, can be good for you. (Brimelow). In his claim it sounds like he isn’t sure of it himself because he used â€Å"might be† and â€Å"some† which are not strong argumentative words. When stating a major claim it has to be strong and get the message clear. It is supported by logic and reason, not by emotional rhetoric. (Clark 5). Brimelow’s rebuttal talks about the Surgeon General and how he has determined smoking is not at all dangerous to your health. A rebuttal points out instances in which the claim or warrant might not be true or ways the audience might object to what the author is arguing. He goes on to say that 400,000 deaths are related to smoking each year. His rebuttal to this is comparing smoking with driving. He goes on to say that driving causes 40,000 deaths in one year. These two numbers comparing the number of deaths caused my smoking and car accidents are not even close to comparison. Another car can collide with them or bad roads can cause accidents, while smoking is totally preventable and can be controlled by the person. Value is what the author believes strongly in and in this essay freedom is Brimelow’s value stated. I think it was clever using freedom to compare because it appeals to people and it gets their attention and keeps it. He says driving cars is dangerous and people have the freedom to drive cars then they should have the freedom to smoke where they want. Is it the smoker’s right to come into a room full of non-smokers and light up a cigarette? Should all the non-smokers have to bear the smoke or have to leave because they have a right to smoke anywhere they want. Smokers have the right to smoke but only where smoking is permitted. If they want to harm themselves let them do it alone and not harm people who want to breathe clean air.

Parents Importance to A Childs Life

Parents play a very important role in the lives of their children. They have to build a solid foundation for their kids in order for them to have a successful and rewarding life. The foundation needs to be built at an early age, and needs to keep being built throughout the child†s early adolescence. The foundation of an individual can be broken down into several different parts, such as morals, religious beliefs, political standpoints, and education, to name a few. Morals are probably the most import part in an individual†s life. They define right from wrong and good from bad. Crime is often times attributed to the lack of morals that a person has. Criminals are, in many cases, results of broken homes or families, where morals where not properly taught by the parents. When this particular part of the foundation is missing, a person can become corrupt. The parents really need to focus in on teaching their children morals, because it will shape the character of the individual and help him to become a better person. These morals will help guide the child throughout their lifetime. The crime rate would be considerably lower in the world if this crucial piece of the foundation is properly assembled. Parents can also influence the religious beliefs of the child. This is also another very important thing for a child to understand and learn. Religion may give the child someone or something to pray to when in a time of need. It also will give the child a sense of hope and faith. Without hope and faith, the child may find himself to be lost and confused, and religion will hopefully shed light on the right path and help to make better life decisions. Political standpoints are often times influenced by the child†s parents. For example, if both parents are democrats, there is a likely chance that when the child grows old enough to vote and participate in the political aspects of his country, that he will become a democratic voter. This is more of an example of an influence that parents have on their children. Early childhood education is an excellent opportunity for the child to build his character and present himself as an intelligent person. Knowledge will help the child in the future in many ways, including job interviews. When applying for a job, the employer can usually tell if the person has been well educated and has a good personality; this early education will really help the child to shine in the work force and give him an upper-hand on another person who may have received less education. A solid and strong foundation is such an important part of and individual. If a person was brought up under good conditions and taught manners and morals, then he will grow to be a well-respected gentleman. The life he will lead will be much more enjoyable and successful if the parents do their part in helping him build this foundation to success.(506)

Innerbeauty vs Outer beauty Essay

It is natural that God made some people naturally beautiful than others in face, color, body and in physical appearance but this is only the outer beauty that can attract anyone by its features while Inner beauty is some thing inside a person or a body, most of the times it does not show up but it exists in person’s heart and soul. Its something inside a person. For most people, outer beauty is easily created by means of a temporary camouflage of creams, scents, ointments, styles, and various kinds of outer wrappings. And although each one of us is entitled to look and feel as attractive as we choose, it is important to also understand that Outer Beauty, by itself, is only one minuscule aspect of our Divine Nature. If we rely upon Outer Beauty alone when we present ourselves to others, this amount do nothing more than creating a false and temporary illusion of who we truly are. The true beauty of a person is not in the face, it is the light in the heart. â€Å"True beauty shi nes through, for the wise can see through the superficiality of perfect skin, or hidebound social judgments.† Inner beauty for a person is to know their strengths and live with them. Confidence is a natural consequence. But it is also inspiringto see the beauty in life itself. Outer beauty is something one is born with, while innerbeauty is a gift to one’s self. We may not be able to ‘see’ inner beauty in a person, but wecan definitely ‘feel’ it. A person with an inner beauty always touches people aroundthem. I nner strength is reflected in this inner beauty which comes from unconditional faith in god, courage of conviction, positive attitude and a spirit that refuses to get flattened out by the ups and downs of life. What you are when you are just being yourself, that is inner beauty. It is reflected in how one talks to members of your family or your domestic help. It is your concern for people, your understanding of them, and your sensitivity to their feelings. A person who comes close to embodying these qualities is the one who is really beautiful. One should constantly try to be a ‘beautiful’ person, reinventing one’s self through life’s manifold experiences. Where as if you rely upon the appearance of Outer Beauty alone in their interpersonal relationships, usually have very little, if anything else, to bring into their relationships. And once their  temporary and fleeting illusion of Outer Beauty finally vanishes, their unfulfilled and limited true character is all that they have left. Inner Beauty is an Untarnishable and permanent truth. It is the purest expression of beauty that the soul has to offer. While Outer Beauty is but a temporary and fleeting illusion, Outer Beauty can be used to gain instant and temporary gratification in the physical realm, Inner Beauty is Spiritual Magic which enables the person who possesses it to enjoy permanent contentment in all realms: physical, mental, and spiritual. Inner Beauty is a warm and hypnotic â€Å"glow† which radiates from a magical ember that burns deep within the person who possesses it. Inner Beauty is a Divine Essence which cannot be manufactured. And, it is amazing how Inner Beauty can make an â€Å"average looking† person radiate with a magnetic glow and a heart-stopping presence. It is a permanent Quality which makes this individual interesting, desirable, trustworthy, and welcome. Conclusion Then we come to the conclusion â€Å"what’s beautiful? To be yourself-deeply and totally- is the essential. Not to disfigure yourself in the name of ‘beauty’ because everyone else is doing so. How can you know who you are, if you look like everyone else? Inner beauty implies that is just not outward beauty, but a kind of aura- call it spiritual or otherwise- that you have that affects you and people around you. And eventually, if you love yourself truly, you will look beautiful. What you are on the inside reflects on the outside.