'The Road Not Taken' by Robert Frost (1916) and A Comparison with Essay

'The Road Not Taken' by Robert Frost (1916) and A Comparison with Other Selected Literary Pieces - Essay Example It is, of course much deeper in meaning than that straightforward description. By the use of color, he paints an autumnal scene, suggesting he is looking back at himself later in his life. For example, "...yellow wood" (l. 1) for the leaves are not green, and again in "In leaves no step had trodden black" (l. 12), give the impressions of mulchy, earthy scents of autumn. The poet's own voice is heard throughout, sharing thought, feeling and action. There is gentle irony in "Oh, I kept the first for another day!" (l.13) and again in: His descriptive narrative, reasoning processes, and finally, a suggestion of regret, created by using the word 'sigh', combine to inform us that this is not a person at a rural crossroads, looking for a shortcut to town. The underlying meaning is how we all have choices to make, how it is necessary for us to rationalize them to ourselves, and how, with hindsight, we might wish we had chosen otherwise. The poem speaks of the consequences of our action, and that finally, we have to live with these, you cannot go back. It calls up visual and sensual images with the language used. It also suggests that it is brave to take the road less traveled, to be different and to seek adventure and change. Dream Variations (1926) and Harlem (1942): Lan... The underlying meaning is how we all have choices to make, how it is necessary for us to rationalize them to ourselves, and how, with hindsight, we might wish we had chosen otherwise. The poem speaks of the consequences of our action, and that finally, we have to live with these, you cannot go back. It calls up visual and sensual images with the language used. It also suggests that it is brave to take the road less traveled, to be different and to seek adventure and change. Dream Variations (1926) and Harlem (1942): Langston Hughes' two poems are less traditional in form and rhythm, but bursting with color, movement, heat and power. 'Dream Variations' is full of hope and self-awareness, it is exultant and exuberant as are the actions and emotions portrayed. "To whirl and to dance" (l. 3) and "Dance! Whirl! Whirl!" (l. 12). The repetition of "To fling my arms wide" (l. 1 and 10) keeps the momentum and joyful action going. The use of "Dark like me- " (l. 8) and "Black like me" (l.17) where Hughes uses the similes of night and nature, suggests that this is someone who has made a choice as to how and what he wants to be; in contrast to Frost, there is no doubt or regret, no weighing up, he has made up his mind, even if in a dream. "That is my dream" (l. 9) shows a depth of emotional self-belief. 3. 'Harlem What happens to a dream deferred' uses stark, vivid and sensual contradictions in the imagery, dispersing the hope and joy in the earlier poem. The meaning is clarified by "Maybe it just sags like a heavy load." (l. 9-10) and this links back to Frost's regret, but is more powerful in its anger. The same feeling of wanting our choices to lead to happiness and fulfillment is

Management accounting Essay Example | Topics and Well Written Essays - 1250 words - 2

Management accounting - Essay Example The company has had a history of high turnover and this is based on the fact the employees were not feeling motivated under the current payment scheme. For instance, the largest production center, which has 75 employees, was paying the employees just 9040 while under the new scheme the employees are going to be paid more salary at 10250. According to Kline (2010), the increase in salary will motivate the employees to work extra harder. Several motivation theories also point out that better remuneration is key to motivation of employees. When employees are paid salary, which is commensurate with their input at the organization, they will become more productive which in turn boosts the competitive edge of the company irrespective of the industry in which it operates. The cost of high turnover is an indication that the employees are not motivated. Moreover, it is a costly affair to the company because the cost of replacing workers, which have exited the company, is a huge expense, which eats into the profitability of the company. On the other hand, the new hourly pay rate is also cost effective because under the new hourly rate, the electronics department will pay less to employees. Prior to the new scheme, the total cost incurred on employee salary for the three employees, Ewelina, Danesh, and Sarah. For instance, under the new hourly rate the company will pay $810 less to the employees because previously the paid  £4522.2 but under the new hourly rate the pay is  £ 3712.5. Siddiqui (2006) asserts that the sole objective of operating a business is to make profit, which is achieved through increased revenues and reduced cost. The fact that the company will register less expenses in salaries means that it will improve its profitability hence the new hourly pay scheme is a welcomed

Macbeth Essay Example for Free

Macbeth Essay In Shakespeares famous play, Macbeth, the themes of murder, guilt, ambition and the ruthless pursuit of power is explored. He does this through the characters of Macbeth and Lady Macbeth who are tied together in an eerie search for absolute power. Throughout the play, Macbeth reveals many traits that have horrible consequences for Macbeth himself and for Scotland. In the beginning of the play, Macbeth portrays himself as a noble, sincere man who would die for his country but as the play moves forward we discover that we may have been misled. At first it seems that Macbeth is a noble warrior, but as time goes on it becomes apparent that he is a cruel, heartless tyrant, particularly when he murders Duncan and Macduffs’ wife and babes. At the start of the play, Macbeth believes the witches’ prophesies which foretell that he will become king. After he tells Lady Macbeth ‘My dearest partner of greatness’ of the witches prophesies, Lady Macbeth hatches a plan to kill the king of Scotland, which eventually results in horrible consequences for Macbeth and Scotland. Lady Macbeth explains her plan to Macbeth and her vision for his accession to the throne which would require the removal of Duncan. She suggests the murder of Duncan. Macbeth begins to feel weary and starts to have doubts. Lady Macbeth is insanely ambitious for her husband to become king, so much so that she states ‘I would, while it was smiling on my face, have pluck’d my nipple from his boneless gums, and dash’d the brains out’ rather than go back on her word like her husband has just done. However, little did either of them know that the repercussions for the killing of the king would lead to their own deaths. The people of Scotland were living in fear of an uncertain future, which influenced them to turn against their new king. Lady Macbeth is the driving force behind the murder of Duncan. She is ruthless. She was prepared to kill Duncan herself but found that he reminded her of her father and failed to go through with it only to find a few hours later, that Macbeth had carried out the deed. From there on it was a downhill slide into insanity for Macbeth as he could not live with the guilt. After murdering King Duncan, Macbeth fears he will never sleep again ‘Methought I heard a voice cry â€Å"Sleep no more! Macbeth does murder sleep†Ã¢â‚¬â„¢. The consequences for Scotland were catastrophic as they lost their noble king and instead found themselves being ruled by a psychopathic tyrant. Macbeth became paranoid and suspicious of everyone around him. Macbeth and Lady Macbeth could never have envisaged the consequences for themselves and their plans for the future began to fall apart. Keeping the murder of Duncan a secret tormented the couple, leading Macbeth to commit further murders. Banquo posed a threat because Macbeth feared he would get in the way of accession to the throne. He decided to hire assassins to kill Banquo and his son Fleance. Banquo is murdered and Fleance flees. That night, Macbeth is crowned and a banquet is held to celebrate. During the banquet Macbeth see’s the ghost of Banquo and has a breakdown. Lady Macbeth comes to his rescue. She tells his guests that he is having hallucinations which he has suffered from since childhood. In this scene we see Macbeth being driven mad with guilt. ‘It will have blood; they say, blood will have blood’. Behind Macbeths back, somewhere in Scotland, Lennox is walking with another lord discussing the consequences the death of Duncan will have on Scotland. Both suspect Macbeth whom they have called a ‘tyrant’, of the murder of Banquo even though Fleance has been blamed. The lord tells Lennox that Macduff has gone to England, where he will join Malcolm in pleading with England’s King Edward for aid. News of these plots prompted Macbeth to prepare for war. When Macbeth realised that Macduff had gone to England, he brutally murders Macduffs’ wife and babes who were left unprotected. All sympathy for Macbeth vanishes and is seen as a cold-blooded murderer. Macbeth reaches his lowest ebb after the murder of Macduff’s wife and babes. When Lady Macbeth commits suicide he is left with no alternative but to face his demons. Macbeth now faces the consequences of the murders alone. He goes into battle defiant and is determined not to give up. Going into war, Macbeth is faced with the prospect that he might die. He then recites his famous last words ‘Yet I will try the last. Before my body I throw my warlike shield. Lay on, Macduff, and damn’d be him that first cried, â€Å"Hold, enough! †Ã¢â‚¬â„¢ and is killed by Macduff in battle. The question remains, was Macbeth a tragic hero or was he in fact an overly ambitious, ruthless tyrant? The killing of Duncan does have terrible consequences for Macbeth and for Scotland, but after Macbeths’ death, Scotland’s reputation was restored. Freed from tyranny, the rightful king, Feance, took Macbeths place and descended the throne.

Barriers to McDonalds Growth

Barriers to McDonalds Growth Be the best employer for our people in each community around the world. Deliver operational excellence to our customers in each of our restaurants and achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonalds system through innovation and technology. Try to fulfill our customer, automatically our profit will improve. Our customers favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Objective of McDonalds Most people can find a McDonalds in any metropolitan city anywhere in the world. McDonalds global success can be attributed to company objectives. When consumers are aware of McDonalds objectives, they better understood the value of such a large, global franchise in helping people find employment and in offering a cheap, sustainable product to their consumers. Future goals of McDonalds In the next few years, McDonald aim to advance their balanced, active lifestyle efforts by, continuing to develop new menu offerings that provide their customer with range of choices that correspond to their needs and preferences and fit into a balanced diet, develop more happy meal choices, including new entrà ©e offerings and non-carbonated beverages without added sugar and sticking to their timetable for phasing in their new nutrition information initiative for core packaging items, continuing to assess, listen, learn and evolve their policies and marketing and communication practices so that they can continue their special regard for young people . The first original McDonalds opened up in 1940, a restaurant created by Richard and Maurice McDonald, in San Bernardino, California. The first franchised McDonalds was opened up on April 15, 1955, by Ray Kroc, in Des Plaines, Illinois, the 9th McDonalds overall. Miami entrepreneurs James McLamore and David Edgerton founded Burger King Corporation in 1954. The Challenge With more than 30,000 restaurants in 118 countries -many of them serving menu items that appeal to local tastes and cultural preferences we face a major challenge in gathering, organizing and communicating the nutrition values of foods and beverages servedaround the world every day. We are therefore developing a new global database to maintain detailed information about our offerings. When it comes to the pitfalls of operating a fast-food chain, Burger King (BKC) has experienced them all: falling profits and sales, angry franchise owners, mediocre innovation, growing competition. What happened McDonald had to face with high employee turn over. Some people say McDonalds are entitled to sell junk food in exactly the same way that chocolate or cream cake manufacturers do: if people want to buy it thats their decision. Nutritionists, for example, argue that the type of high fat, low fiber diet promoted by McDonalds is linked to serious diseases such as cancer, heart disease, obesity and diabetes. several parties, including the government have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories. Over come Editorial focuses on a series of endeavors launched by McDonalds Corp. designed to reshape the chain into a more contemporary and versatile competitor. Views on the initiatives; Criticisms on the changes; Design of the chains kitchen systems. Burger King has done none of that and is facing a difficult reality in this new world. As consumers demand higher standards, Burger King is going to have to invest billions of dollars in capital over a period of years to get its brand perception to where it needs to be. Task 2 Employee.Mcdonald only hire employees with a good sets of personal skills. Personal skills like Communicate intelligently, Communicate intelligently, Deal with confrontation, Team work,Know when to speak up and many more. McDonald target the employee first, in order to have good sale. McDonald need to analysis the internal employee in order to have good performance. They are two types of employee which are skill employee and unskilled employee. Skill employee has good sets of personal skill whereas unskilled employee needs training from senior employee that works in McDonald. Stakeholder .McDonalds also plans to include in it contributions from a number of campaigning groups and organizations to highlight what it calls some of McDonalds more surprising connections from The Marine Stewardship Council to animal welfare charity Compassion in World Farming. Competitors. The worlds biggest fast-food chain is battling more than the bleak global economy that is curbing appetites for purchases of its hamburgers, salads and smoothies. Restaurant chains like Burger King Worldwide Inc (BKW.N) and Yum Brand Incs (YUM.N) Taco Bell now are challenging McDonalds in the United States with revamped menus, celebrity endorsers and a renewed focus on low-priced food. Burger king competitors with McDonald because it has to do with how they prepare their hamburgers. McDonalds fries their hamburgers while Burger King Flame broils their hamburgers. In one sense, McDonalds doesnt have any real competitors, as they are the largest restaurant chain worldwide. But some of the other restaurant chains large enough to cut into its market share include Burger King Corporation, Subway, Starbucks, Wendys/Arbys Group, and YUM Foods(owners of Taco Bell, Pizza Hut, KFC, Long John Silvers, and AW, among others). Supplier. McDonalds supply chain is unique. Our supply chain model is based on a culture of partnership and collaboration which makes it possible for us to serve consistently safe and high quality food. It is important to us that our suppliers operate sustainable and profitable businesses and benefit from their partnership with McDonalds Australia. It is equally important to us that we source our products in a responsible and ethical manner that contributes to the development of sustainable agriculture and food manufacturing processes. McDonalds Canada works closely with more than 100 leading Canadian suppliers, striving to source quality products and supplies. Together, suppliers, the company and franchisees create new products, help reduce costs and ensure our customers get the same great McDonalds taste in every community across Canada. McDonald invests in Canadas agricultural sector by sourcing quality food products domestically, including the annual purchase of more than $760 mi llion in food and materials from more than 100 suppliers in Canada. McDonald shop where our customers shop our basket is just a bit bigger! McDonalds buys and serves the same wholesome foods our customers use at home, supplied by brand name companies Canadians know and trust. McDonalds suppliers include leading Canadian companies such as Coca-Cola, DANONE, Heinz, McCain, Minute Maid, Mother Parkers, Nestle, Renà ©es, Quaker and Saputo. Customers. Internal Analysis once of the major problems faced by McDonalds and can clearly be seen in Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on Competitive Advantage Building Blocks, McDonalds is very efficient. An organization is the analysis of strengths and weaknesses, which focus on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. Strengths of McDonalds are successful Advertisement (Im loving it), Great Partnership (Coca Cola), Clean Environment and playgrounds for Kids, Professional Training for employees (Hamburger). External Analysis there is two conditions that are most significant in McDonalds external environment that are: The new trend in which customers are changing fast -food restaurants to healthier ones. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in show that in order to be able to compete there is a need for research and developments, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. Distributors. Radhakrishna Foodland (P) Ltd. [Foodland] is a part of the Radhakrishna Group, which is engaged in food and related service businesses. Also one of the distributor for McDonald. From July 1993, much before McDonalds started its operations in India; sincere efforts were made by Foodland to carefully understand McDonalds operations and requirements for the Indian market. Better facilities and infrastructures were created and new systems were adopted to satisfy McDonalds demands. Finally, all those efforts put in by Foodland culminated into a handshake agreement with McDonalds India, to serve as Distribution Centres for their restaurants in Mumbai. The division has focused all its resources to meet McDonalds expectation of Cold, Clean and On-time Delivery. This in turn, evolved their mission statement, To ensure that all McDonalds restaurants are supplied without interruption, products conforming to acceptable standards at lowest local costs to the system. The Distribution Centre (DC) is responsible for procurement, quality inspection programmed, storage, inventory management, deliveries to the restaurants, data collection, recording and reporting. Value added services like repacking of promotional items are also carried out at the DC. The DC plays a very vital role in maintaining the integrity of the products throughout the entire cold chain the distribution system that ensures the products, which arrive at McDonalds restaurants from suppliers all over India, are absolutely fresh and as per McDonalds Quality Standards. All these operations need to be managed in the most cost- effective manner. The operations and accountings a re totally transparent and are subject to regular audit. Marketing strategies of McDonalds are demographic segmentation, psychographic segmentation and behavioral segmentation. Demographic Segmentation is McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds. Psychographic segmentation is McDonalds has adopted itself according to the convenience and lifestyle of the consumers. Malaysians has different culture people so McDonalds came up with a different and new product line which includes items like McChicken, double beef chicken and etc. They also made McDonalds as a place to relax and even for entertainment. Behavioral segmentation is McDonalds offers occasions like certain familys select McDonalds on various occasion like birthday party, treat to their children, wedding anniversary and etc. Targeting, from the market segments discovered, the most profitable target market segment seems to be the working adults market. The working community segment is considered the largest group of consumer of McDonald compared to children and youth. There are more sensitive to trends and lifestyles in todays culture and in almost everywhere. In addition, working adults has their own income thus able to make their own choice without too much constrain. Hence they have the tendency to determine their eating habits. Also, the McDonald provides fast services thus suit those working adults who are also always on a go and fast moving especially those in the capital cities. Positioning, in order to position itself successfully, McDonalds need to establish criteria that may allow it to differentiate itself from other competitors (Schiffman, et.al, 2008). In the fast food industry, McDonalds has positioned itself as the market leader in the sense of pricing and services. Its 24 hour services in almost all of the outlet nationwide makes them a place to look for food even it is in the middle of a night. However, it is hard for McDonalds to position itself far away from the competitors as others are also following the trend. There have 4 market mixes in McDonalds: Product: McDonalds takes into account cultural factors in serving the Malaysian consumers. The food serve is halal and servers local taste as well. They have wide range choice of menu similar with burger king. Seasonally they serve the prosperity burger for Chinese New Year. McDonalds also serves healthy food but this will effect on the taste and consumers eating experience. Product is the physical product or services offered by the company to its customers. McDonalds include certain aspects of its product such as packaging, desirability, looks etc. Price: McDonalds have more price reduction compared to KFC and Burger King. They offer a very competitive food prices. They have the Value Mc Savers and the Mc Value Meal. KFC do have their value meal called Jom Jimat Everyday and Burger King but in term of their price, McDonald offers the best price for fast Food. However, McDonalds, they offered only during certain period of time there-for rise the question of its availability. McDonald s has certain value pricing and bundling strategies such as happy meal, combo meal, family meal, happy price menu etc to increase overall sales of the product. Place: They are built or open in retail areas like shopping malls due to a trend of all Malaysian who loves to shop in malls. They also open in some rural areas however KFC has more restaurants in the rural area. In some strategic places, McDonalds also opens in several local gas stations such as PETRONAS Mesra. They open an express cafà © that serve some popular products. There are also games for children the one example is Children play games till the time there parents spend quality time in McDonalds. Promotion: McDonalds television advertisement is place on a seasonal basis which they only advertise during festive seasons and movie. Normally, their ads attract children rather than adult consumers. McDonalds in Malaysia primarily focus of it marketing campaign by sending flyers to houses and attach coupon in newspapers. McDonalds also advertise their product using billboard. They place their latest advertisement on McDonalds Mc Value Meal at major roads that indeed attract attention. Task 3 There are a few factors that affect this non-organizational based on microenvironment. Among the factors are Political, environmental, economic, technological, social-culture and legistration. Below is the explanation of each factors. Political factors The international operations of McDonalds are extreme under influence of a policy of the separate state put into practice by each government. For example, there are certain groups in Europe and the United States which demand the acts of governmental power concerning medical values of meal of fast food. They have specified that harmful elements as cholesterol and negative influences as fatness are concerning consumption of products of fast food. On the other hand, the company operates the separate policy and instructions of operations. The certain markets concentrate on various areas of anxiety, such as various area of health, protection of the worker, and environment. All these elements are noticed in the state control of licensing of restaurants in the corresponding states. Economic factors The organizations in the fast food industry arent excused from any disputes and problems. Definitely, they really have the separate problems involving business factors. Branches and privileges of networks of the enterprises of fast service as McDonalds has a tendency to experience difficulty in cases where the economy of the corresponding states is amazed by inflation and changes in exchange rates. Clients hence face a survey stalemate through their separate budgets, whether they should spend more on these foreign networks of the enterprises of fast food. Hence, to these chains, possibly, it is necessary to take out problems of effects of economic environment. Especially, their problem depends on the answer of consumers to these main principles and how it could influence their general sales. In an estimation of operations of the company, food chains as McDonalds tend to import the biggest part of the raw materials to certain territory if there is a delivery lack. Exchange rate fluctu ations will also play an essential role in companys operations. Socio-Cultural factors Articles about the international strategy of McDonalds, apparently, function on several areas to guarantee profitable returns for the organization. To illustrate, the organization changes to the best an establishment of positive thinking from their basic consumers. McDonalds indulges a special variety of consumers with certain types of persons. Also it has been noticed that the company has given the markets, such as the United Kingdom, a choice concerning their lunch requirements. Specified that McDonalds beginnings considerably valued set of meal which offers a reliable degree of quality for the corresponding market where it works. In addition, those who are elderly only below a bracket of thirty five as said are the most frequent consumers of McDonalds privileges. Many-sided character of business is reflected now in sharp value of the information about the existing market. This procedure is essentially identified in area as market research. Information concerning the reference and potential areas of the market would double as a barrier to success of the company if this area of operations neglected. In case of McDonalds they establish good system in determining of requirements of the market. The company uses concept of consumer individuality of a product of behaviour and decisions on purchase to its advantage. Technological factors McDonalds makes a demand for their organizations own products. The key tool of the company for marketing is by means of TV advertisings. There are some requirements that McDonalds is inclined to interest the younger population more. Existence of game stains also toys in the meal offered by the company shows this validity. Other demonstration of such marketing strategy is obvious in advertising they use. They use recovered descriptions of the characters as Grimace and Hamburglar. Other advertising operations employ popular celebrities to promote their products. Similar became endorsees for McDonalds all over the world loving it campaign. Besides, operations of McDonalds have considerably been infused with new technology. Elements as the system of stock and management of the value chain of companys creation consider easy payments for the suppliers and other sellers with which the person supplies in the corresponding agreement on the markets. Technology integration into operations of Mc Donalds tends to increase cost of their products. Basically it is shown in improvements on its chain of creation of value Legal factors/ Legistration There was a current roar against the fast food industry. It has forced McDonalds to apply more close examination on their corporate social responsibility. As a whole it has addressed to requirement of the company to generate its corporate reputation to more positive and the more socially responsible company. The reputation of McDonalds is obviously a huge question. Noticed on companys web site, seems, that they have got steps to take in hand the key social condemnation that they abused them in the last decades. The company gave to their clients the corresponding data in which they need the relation of food essence of their products. It is connected with socio-cultural market signs which they influence. For example, operations in predominantly Muslim countries demand, that their meat corresponded to Halal requirements of the law. In the same regard, those that operate in countries in the European Union should correspond to the existing laws forbidding usage of genetically modified mea t products in their meal. Other legal concepts as tax obligations, employment standards, and requirements to a degree of quality are only a few of important elements on which the company should consider. Otherwise, smooth operations should be difficult to reach. Environmental factor Social responsibility of McDonalds on the state influences to company operations. They involve charges of harm to environment. Among the reasons why they are accused of such requirements, is that the work of substances is not decomposed by microorganisms for their drinks glasses and treasury of expanded polystyrene for meal. Some civil groups in Hong Kong have made actions to make McDonalds privileges in Hong Kong aware of the rather copious use of containers of expanded polystyrene and resulting abusing by environment. Further, has specified that in 1995, McDonalds Hong Kong ran through the expanded polystyrene used by both Australia and the incorporated United States. Task 4 and Task 5 Agriculture -potatoes In 2007, with the share of 19,3%, the EU-27 was the second largest producer of potatoes in the World (China occupying the first place). Despite the relative and absolute decline in production observed over the recent years, which was mainly due to structural transformations of the potato sector in the new member states, potatoes for human consumption belong to the most competitive segments of EU agriculture. The sector shows also a competitive edge in international markets, especially in the sub-sectors of seed potatoes and processed products. Potatoes for human consumption are not covered by the Single Common Market Organization, except for the standard rules on state aids. Since 2008 all the potato areas in the EU can be potentially eligible to receive direct payments. Moreover, potato operators may benefit from the CAP promotion and quality schemes. Business Competitors The competition authorities inform each other of proposed decisions and take on board comments from the other competition authorities. In this way, the ECN allows the competition authorities to pool their experience and identify best practices. It should ensure an efficient division of work and an effective and consistent application of EC competition rules. The EU Commission and competition authorities from EU member states cooperate with each other through the ECN by, informing each other of new cases and envisaged enforcement decisions, coordinating investigations, where necessary, helping each other with investigations, exchanging evidence and other information and discussing various issues of common interest. Climate environment The EUs role: Spreading knowledge on climate change impacts and risks; Providing guidance on best approaches; Coordinating national activities, particularly when impacts cross borders such as in river basins; Adopting legislation and targets; and Providing funding. Employment and social right Health and safety at work is one of the areas where the EU has had the biggest impact with a solid legal framework covering the maximum number of risks with the minimum number of regulations. The Commission also works with the European Agency for Health and Safety at Work and the Conditions to disseminate information, offer guidance and promote healthy working environments particularly in small businesses. Legal basis: encourages improvements in occupational health and safety in all sectors of activity, both public and private, Promotes workers rights to make proposals relating to health and safety, to appeal to the competent authority and to stop work in the event of serious danger, Seeks to adequately protect workers and ensure that they return home in good health at the end of the working day. Statistics: European Statistics on Accidents at Work (ESAW) case-by-case data on occupational accidents with more than 3 days of absence from work and fatal accidents and European Occupat ional Diseases Statistics (EODS) harmonized data on occupational diseases from 2001 onwards, Labor Force Survey ad hoc modules on accidents at work and work-related health problems. Committees: Committees of national experts contribute to developing, implementing and monitoring EU legislation on health and safety at work, Advisory Committee on Safety and Health at Work (ACSH), Scientific Committee on Occupational Exposure Limits (SCOEL) and Senior Labor Inspectors Committee (SLIC). Task 5 Economic Factors: Definitely turbulence in economy also plays vital shift of demands of the market segment. Recent world economy is shaken by the Credit crunch issue, citizen has less disposable income, and there is wild redundancy and less GDP in almost every economy. The major geographic markets of McDonalds are also affected by higher interest rate and inflation. So, cost of doing business has increased and a sale is generally decreased. This has affected also the sales of McDonalds like all other businesses throughout the world. McDonalds has recognized this issue reduced their menu to a reasonable prices and also offering a wide range of foods. Environmental factors: Green issues, renewing energy sources, recycling of rubbish or waste disposal all are a matter of concern. But these are less of significance for McDonald for the moment. Environment is the biggest challenge due to its commitment towards the environment; it has adopted Rain Forest Policy. This states its assurance for beef purchasing practices that do not cause tropical de-forestation by any means. It fully aware of the fact that enormous utilization of the natural resources can imbalance the eco system. That is why, it is recycling vegetable oil, grease etc. by converting them as fuel for their diesel trucks. Demographic factor The worlds age is changing. In some areas, mostly in developed countries such as the United States, Japan and many in Western Europe, the median age of the population is growing older, due to slowing birth rates and longer life expectancy. In the newer, emerging countries, such as those in Asia or Africa, the median age is getting younger mostly due to higher birth rates. These different trends require different marketing approaches. McDonalds caters to both segments of the population, domestically and globally by targeting each segment individually. It is not unusual to see television commercials showcasing older generations enjoying a McDonalds meal. A viewer is just as likely to see another commercial aimed at the younger generation, characterized by progressive music or urban attractions. In McDonalds stores, customers will see Happy Meals complete with an advertisement for the latest Hollywood action movie as well as coffee offered to senior citizens for 49 cents. Technological factor: Till now, the market trend does not reveal high impact on fast food restaurant for technologies. However, the general equipments, temperature regulators, control devices, point-of-sales(POS) systems, inventory management, financial information and communications are all linked to different technologies. Any improvement of integrating better technologies for better purposes will give an edge of operations and can also help it better marketing strategies. For example, recently McDonald has installed facility for free access to internet at their restaurants through Wi-Fi systems. This has increased the value of brand market positioning.

A Critique of Thank You for Smoking. . .? :: Expository

A Critique of â€Å"Thank You for Smoking. . .?" Peter Brimelow is a senior editor for Forbes magazine. The essay was written taken from Forbes magazine (July 4, 1994). Peter Brimelow’s â€Å"Thank You for Smoking† is a misleading argument which has very little precise evidence and illustrates a weak argument. The essay is about how smoking in some small ways, can be good for you. (Brimelow). In his claim it sounds like he isn’t sure of it himself because he used â€Å"might be† and â€Å"some† which are not strong argumentative words. When stating a major claim it has to be strong and get the message clear. It is supported by logic and reason, not by emotional rhetoric. (Clark 5). Brimelow’s rebuttal talks about the Surgeon General and how he has determined smoking is not at all dangerous to your health. A rebuttal points out instances in which the claim or warrant might not be true or ways the audience might object to what the author is arguing. He goes on to say that 400,000 deaths are related to smoking each year. His rebuttal to this is comparing smoking with driving. He goes on to say that driving causes 40,000 deaths in one year. These two numbers comparing the number of deaths caused my smoking and car accidents are not even close to comparison. Another car can collide with them or bad roads can cause accidents, while smoking is totally preventable and can be controlled by the person. Value is what the author believes strongly in and in this essay freedom is Brimelow’s value stated. I think it was clever using freedom to compare because it appeals to people and it gets their attention and keeps it. He says driving cars is dangerous and people have the freedom to drive cars then they should have the freedom to smoke where they want. Is it the smoker’s right to come into a room full of non-smokers and light up a cigarette? Should all the non-smokers have to bear the smoke or have to leave because they have a right to smoke anywhere they want. Smokers have the right to smoke but only where smoking is permitted. If they want to harm themselves let them do it alone and not harm people who want to breathe clean air.

Parents Importance to A Childs Life

Parents play a very important role in the lives of their children. They have to build a solid foundation for their kids in order for them to have a successful and rewarding life. The foundation needs to be built at an early age, and needs to keep being built throughout the child†s early adolescence. The foundation of an individual can be broken down into several different parts, such as morals, religious beliefs, political standpoints, and education, to name a few. Morals are probably the most import part in an individual†s life. They define right from wrong and good from bad. Crime is often times attributed to the lack of morals that a person has. Criminals are, in many cases, results of broken homes or families, where morals where not properly taught by the parents. When this particular part of the foundation is missing, a person can become corrupt. The parents really need to focus in on teaching their children morals, because it will shape the character of the individual and help him to become a better person. These morals will help guide the child throughout their lifetime. The crime rate would be considerably lower in the world if this crucial piece of the foundation is properly assembled. Parents can also influence the religious beliefs of the child. This is also another very important thing for a child to understand and learn. Religion may give the child someone or something to pray to when in a time of need. It also will give the child a sense of hope and faith. Without hope and faith, the child may find himself to be lost and confused, and religion will hopefully shed light on the right path and help to make better life decisions. Political standpoints are often times influenced by the child†s parents. For example, if both parents are democrats, there is a likely chance that when the child grows old enough to vote and participate in the political aspects of his country, that he will become a democratic voter. This is more of an example of an influence that parents have on their children. Early childhood education is an excellent opportunity for the child to build his character and present himself as an intelligent person. Knowledge will help the child in the future in many ways, including job interviews. When applying for a job, the employer can usually tell if the person has been well educated and has a good personality; this early education will really help the child to shine in the work force and give him an upper-hand on another person who may have received less education. A solid and strong foundation is such an important part of and individual. If a person was brought up under good conditions and taught manners and morals, then he will grow to be a well-respected gentleman. The life he will lead will be much more enjoyable and successful if the parents do their part in helping him build this foundation to success.(506)

Innerbeauty vs Outer beauty Essay

It is natural that God made some people naturally beautiful than others in face, color, body and in physical appearance but this is only the outer beauty that can attract anyone by its features while Inner beauty is some thing inside a person or a body, most of the times it does not show up but it exists in person’s heart and soul. Its something inside a person. For most people, outer beauty is easily created by means of a temporary camouflage of creams, scents, ointments, styles, and various kinds of outer wrappings. And although each one of us is entitled to look and feel as attractive as we choose, it is important to also understand that Outer Beauty, by itself, is only one minuscule aspect of our Divine Nature. If we rely upon Outer Beauty alone when we present ourselves to others, this amount do nothing more than creating a false and temporary illusion of who we truly are. The true beauty of a person is not in the face, it is the light in the heart. â€Å"True beauty shi nes through, for the wise can see through the superficiality of perfect skin, or hidebound social judgments.† Inner beauty for a person is to know their strengths and live with them. Confidence is a natural consequence. But it is also inspiringto see the beauty in life itself. Outer beauty is something one is born with, while innerbeauty is a gift to one’s self. We may not be able to ‘see’ inner beauty in a person, but wecan definitely ‘feel’ it. A person with an inner beauty always touches people aroundthem. I nner strength is reflected in this inner beauty which comes from unconditional faith in god, courage of conviction, positive attitude and a spirit that refuses to get flattened out by the ups and downs of life. What you are when you are just being yourself, that is inner beauty. It is reflected in how one talks to members of your family or your domestic help. It is your concern for people, your understanding of them, and your sensitivity to their feelings. A person who comes close to embodying these qualities is the one who is really beautiful. One should constantly try to be a ‘beautiful’ person, reinventing one’s self through life’s manifold experiences. Where as if you rely upon the appearance of Outer Beauty alone in their interpersonal relationships, usually have very little, if anything else, to bring into their relationships. And once their  temporary and fleeting illusion of Outer Beauty finally vanishes, their unfulfilled and limited true character is all that they have left. Inner Beauty is an Untarnishable and permanent truth. It is the purest expression of beauty that the soul has to offer. While Outer Beauty is but a temporary and fleeting illusion, Outer Beauty can be used to gain instant and temporary gratification in the physical realm, Inner Beauty is Spiritual Magic which enables the person who possesses it to enjoy permanent contentment in all realms: physical, mental, and spiritual. Inner Beauty is a warm and hypnotic â€Å"glow† which radiates from a magical ember that burns deep within the person who possesses it. Inner Beauty is a Divine Essence which cannot be manufactured. And, it is amazing how Inner Beauty can make an â€Å"average looking† person radiate with a magnetic glow and a heart-stopping presence. It is a permanent Quality which makes this individual interesting, desirable, trustworthy, and welcome. Conclusion Then we come to the conclusion â€Å"what’s beautiful? To be yourself-deeply and totally- is the essential. Not to disfigure yourself in the name of ‘beauty’ because everyone else is doing so. How can you know who you are, if you look like everyone else? Inner beauty implies that is just not outward beauty, but a kind of aura- call it spiritual or otherwise- that you have that affects you and people around you. And eventually, if you love yourself truly, you will look beautiful. What you are on the inside reflects on the outside.