Communication Strategies in Nike Inc Assignment

Communication Strategies in Nike Inc - Assignment ExampleThe paper tells that Nike is reign the sports material industry for the past 33 years. Nike emerged as the number mavin athletic footwear keep company in the US and secured the position of number two American brands in terms of name scholarship among overseas consumers, the status of the company matched with that of renowned organizations such as IBM and Coca-Cola. This high degree of recognition is one of the main reasons how Nike has been so vastly successful. Values and mission is the vision of Nike. Values and Mission both ar hand glove, which makes the vision a meaningful. Nikes core take to bes center on the spirit of competition and the oscillate of winning, its mission is a big hairy, audacious goal that has led it to annihilate its competitors, Adidas and Reebok. The companys goals include delivery of value to the divisionholders by building a profitable portfolio of global footwear, apparel, equipment, and acc essories brands. And High single-digit revenue growth Mid-teens earnings per share growth Increased return on invested capital and accelerated cash flows and Consistent results through sound management of its diversified portfolio of businesses. Nike is continuously engaged in the social organization of its effective and impressive strategies and to achieve the goals with its deeply qualified and experienced team of directors and presidents and its CEO. The strategies are focused in four key areas such as 1.Deepening the company relationship with consumers, developing, improving and maintaining the relationship with the consumers is vital for any organization especially the company engaged in the business of consumer goods 2.Delivering superior, innovative products to the marketplace, it is very definitive to keep a keen watch on the improving tr culminations in technology and fashion to and adjust the feel of the products to suit accordingly to the changed conditions there obe isance this good strategy which can keep the customers behavior intact with the company product 3.Making the companys supply chain of mountains a competitive advantage, through operational discipline and excellence, the company supply chain in any case plays important role in the business sine it is ultimate wing which enables to reach the company product to the think audience if this supply chain is not monitored, managed and not made at competitive and advantageous to the end audience the market for the product will immensely effect and 4.Accelerating growth through focused execution, construction and planning of the strategies single the first step towards achieving the aimed growth of the industry the aims and objective can be achieved only when they are implemented and put into execution. The communication strategies of the company with its audience includes the marketing communication teams these teams which include the provider chain, distribution chain and the sales divis ions Posters this mode of communication leaves impressions on the consumers about the company products, the posters depicting quality and its feature of the product the company wants to communicate to the intended audience Trade shows and Displays, trade shows and displays are also effective means of communication.